Webinar: From selling seats to telling stories:Why airlines need a new narrative every time
![Webinar: From selling seats to telling stories:Why airlines need a new narrative every time](/picture/153072994/webinar-from-selling-seats-to-telling-storieswhy-airlines-need-a-new-narrative-every-time.jpg?t=1571686168)
Airlines today are not mere carriers of passengers; instead, airlines can offer more individualized experiences for travelers. Thus, the commercial opportunity for airlines lies in personalization – which has become a must for consumers in most products and services. According to a recent study by Salesforce, 52% of customers would switch away from brands that don't personalize communications – arguably, this applies even more to a truly personalized travel experience. With Big Data, with new airline ancillary options, and with new opportunities for dynamic pricing, airlines are seeking a win-win: meeting customer needs better and generating more revenue.
During this webinar you will learn:
- How can airlines use personalization to drive additional revenue?
- How must revenue management change to take advantage of the new opportunity?
- How can airlines combat customer perceptions that travel remains a commodity?
- Are you using ancillary options as a competitive weapon?
- Are you fully utilizing NDC that might add significantly to your bottom-line?
Speakers:
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Tom Bacon, Principal Revenue Optimization; Tom Bacon Consulting, LLC -
Dr. Medepalli, Chief Product officer, RateGain
For more information please contact Ankit Chaturvedi
+91 9654502760