Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries

Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.

Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel’s overall revenue strategy and competitive positioning.