Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries
HN Summit Series - Property Management Stack 2.0 - Season 1 - Episode #3
![Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries](/picture/153137711/upselling-as-a-competitive-advantage-how-hotels-can-drive-revenue-and-loyalty-by-offering-rooms-attributes-and-ancillaries.jpg?t=1644848681)
Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.
Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel’s overall revenue strategy and competitive positioning.