In this session, Heidi Wendl, Head of Quality and Reputation Management at JUFA Hotels, and Riccardo Tonino, Assistant Operations Manager at JUFA Hotels Hamburg, together with Max Lüders from MARA Solutions, talk about the exciting journey of changing the ORM system for 60 locations in just a few weeks and how they successfully use artificial intelligence (AI) in reputation management.

This webinar gives an insight into the daily work in the field of reputation management at JUFA Hotels. Heidi and Riccardo explain the division of tasks between centralized and decentralized roles and show how they use AI to relieve hoteliers and why the simplicity and clarity of a tool plays an important role in a successful system change.

Later in the webinar, we discuss how the transition went for 60 locations and the challenges they overcame. Heidi and Riccardo give valuable tips for other hoteliers and show how the Power User concept helped them. Finally, they share the successes they have achieved since making the switch.

Whether you are a hotel manager looking for ways to improve your online reputation management or simply curious about the possibilities of AI in hotel management, we guarantee that you will gain valuable insights that can positively impact your hotel operations.

We look forward to sharing the secrets of successful system change and effective online reputation management with you!

This webinar is hosted by MARA Solutions GmbH

For more information please contact Tobias Roelen-Blasberg

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