Opinion

Is AI-generated Content the Spam of Our Time?

Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases.

Daniel E. Craig
Daniel E. Craig
Founder, Reknown
Reknown
More in this category
Sales & Marketing
More in this category
Chatbots, Robotics & AI
More in this category
Content Marketing
More like this
Daniel E. Craig
by Daniel E. Craig
1 May 2024ReknownContent Marketing
Reknown
Supplier News

Pulsar Media launches custom generative AI tool to enhance multi-industry content creation

Pulsar Media, the Geneva-based agency specialized in corporate communications, crisis management, and thought leadership, today announced the launch of Typr, a unique generative AI tool designed to improve and accelerate content creation for communi...

Pulsar Media
More in this category
Public Relations
More in this category
Chatbots, Robotics & AI
More in this category
Content Marketing
More like this
Pulsar Media launches custom generative AI tool to enhance multi-industry content creation22 April 2024Pulsar MediaContent Marketing
Pulsar Media launches custom generative AI tool to enhance multi-industry content creation
Exceptional Photography: The Ultimate Asset to Drive Sales!
Opinion

Exceptional Photography: The Ultimate Asset to Drive Sales!

In today’s industry, potential guests systematically search for your hotel online and photography, which is likely to be the first thing to catch their eye, will shape their perception. What they see in your visuals can make them quickly decide to b...

Antoine Foucard
Antoine Foucard
Founder & CEO
Remarquable!
More in this category
Sales & Marketing
More in this category
Digital Marketing
More in this category
Brand Marketing
More in this category
Content Marketing
More like this
Antoine Foucard
by Antoine Foucard
12 March 2024Remarquable!Content Marketing
Exceptional Photography: The Ultimate Asset to Drive Sales!
Supplier News

SkyStem’s Ally Mason Recognized in Sociable 50 under 50 for Marketing Innovation!

SkyStem LLC, a leading provider of automated month-end close and account reconciliation software, is pleased to announce the company’s Marketing Lead, Ally Mason, has been featured in The Sociable’s ‘50 under 50 Marketing Leaders Shaking up the Indu...

Skystem
More in this category
Email marketing
More in this category
Digital Marketing
More in this category
Brand Marketing
More in this category
Content Marketing
More like this
SkyStem’s Ally Mason Recognized in Sociable 50 under 50 for Marketing Innovation! 5 March 2024SkystemContent Marketing
SkyStem’s Ally Mason Recognized in Sociable 50 under 50 for Marketing Innovation!
Trust and Relationships: The Twin Pillars of Hospitality Business Growth
Opinion

Trust and Relationships: The Twin Pillars of Hospitality Business Growth

I began my hospitality career over 40 years ago, working in operations at a downtown hotel in Vancouver, British Columbia. I was a minibar attendant. The first thing I noticed about the industry was how incredibly nice and gracious the people I work...

Alan Young
Alan Young
Hospitality Industry Advisor, College Professor, and Co-Founder of Puzzle Partner
Puzzle Partner Ltd.
More in this category
Information Technology
More in this category
Lodging Industry
More in this category
Guest Experience
More in this category
Content Marketing
More like this
Alan Young
by Alan Young
29 February 2024Puzzle Partner Ltd.Content Marketing
Trust and Relationships: The Twin Pillars of Hospitality Business Growth
Opinion

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous l...

Lionel Saul
Lionel Saul
Research Assistant at Ecole Hôtelière de Lausanne (EHL)
EHL
More in this category
Sales & Marketing
More in this category
Advertising
More in this category
Content Marketing
More like this
Lionel Saul
by Lionel Saul
23 February 2024EHLContent Marketing
EHL Hospitality Business School
The Risk of Undervaluing your Hotel Brand - A Critical Perspective
Opinion

The Risk of Undervaluing your Hotel Brand - A Critical Perspective

We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the best solutions and complex tools that will allow a residual improvement in revenue to be achieved – what we sometimes call “fairy dus...

Joao Trindade
Joao Trindade
VP of Marketing & Product, Guestcentric Systems
GuestCentric Systems
More in this category
Sales & Marketing
More in this category
Lodging Industry
More in this category
Content Marketing
More like this
Joao Trindade
by Joao Trindade
23 February 2024GuestCentric SystemsContent Marketing
The Risk of Undervaluing your Hotel Brand - A Critical Perspective
Can ChatGPT Replace Human-Created Hotel Marketing Content?
Opinion

Can ChatGPT Replace Human-Created Hotel Marketing Content?

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire t...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
More in this category
Sales & Marketing
More in this category
Chatbots, Robotics & AI
More in this category
Content Marketing
More like this
Max Starkov
by Max Starkov
29 January 2024NYUContent Marketing
Can ChatGPT Replace Human-Created Hotel Marketing Content?