Opinion

Digital Marketing: How Does it Drive Guests On-Site in All Verticals

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are importan...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
More in this category
Digital Marketing
More like this
Kara Freedman
by Kara Freedman
6 May 2024HiltonDigital Marketing
Hilton
Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
More in this category
Revenue Management
More in this category
Search Marketing
More in this category
Digital Marketing
More in this category
Advertising
More like this
Tristan Heaword
by Tristan Heaword
22 April 2024three&sixDigital Marketing
three&six
Evolving Past ROAS as the Primary Marketing KPI
Opinion

Evolving Past ROAS as the Primary Marketing KPI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
HSMAI
More in this category
Sales & Marketing
More in this category
Revenue Management
More in this category
Digital Marketing
More like this
Stephanie Sparks Smith
by Stephanie Sparks Smith
16 April 2024HSMAIDigital Marketing
Evolving Past ROAS as the Primary Marketing KPI
3 HyperCommerce Strategies for Faster Direct Bookings
Opinion

3 HyperCommerce Strategies for Faster Direct Bookings

According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
More in this category
Sales & Marketing
More in this category
Revenue Management
More in this category
CRM & Loyalty
More in this category
Digital Marketing
More like this
Pedro Colaco
by Pedro Colaco
12 April 2024GuestCentric SystemsDigital Marketing
3 HyperCommerce Strategies for Faster Direct Bookings
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
Opinion

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact ...

Michael J. Goldrich
Michael J. Goldrich
Chief Experience Officer, The Hotels Network
The Hotels Network
More in this category
Sales & Marketing
More in this category
Digital Marketing
More like this
Michael J. Goldrich
by Michael J. Goldrich and Mercedes Blanco
27 March 2024The Hotels NetworkDigital Marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
How to effectively use email marketing in hospitality in 2024
Opinion

How to effectively use email marketing in hospitality in 2024

You send dozens or hundreds of emails to guests every day. You check your open rates, CTR and even unsubscribe rate and see that things are not going as good as they were before. Is there anything you could be doing differently?

Anna Randow
Anna Randow
Global Sales Director at Bookboost
Bookboost
More in this category
Sales & Marketing
More in this category
Email marketing
More in this category
Digital Marketing
More in this category
Guest Experience
More like this
Anna Randow
by Anna Randow
26 March 2024BookboostDigital Marketing
How to effectively use email marketing in hospitality in 2024
Opinion

Can Guest Experiences Serve as a Differentiating Hotel Marketing Strategy?

Amidst the prevailing focus on AI’s impact on marketing, I sought to steer one of our HSMAI Marketing Advisory Board discussions toward a core hospitality topic. How can we integrate enhanced guest experiences into our marketing strategies to stimul...

Sìne Scott
Sìne Scott
Sine Scott, Marketing Executive, HMSAI Marketing Advisory Board Member
HSMAI
More in this category
Digital Marketing
More in this category
Guest Experience
More like this
Sìne Scott
by Sìne Scott
20 March 2024HSMAIDigital Marketing
The Hospitality Sales and Marketing Association International (HSMAI)
Exceptional Photography: The Ultimate Asset to Drive Sales!
Opinion

Exceptional Photography: The Ultimate Asset to Drive Sales!

In today’s industry, potential guests systematically search for your hotel online and photography, which is likely to be the first thing to catch their eye, will shape their perception. What they see in your visuals can make them quickly decide to b...

Antoine Foucard
Antoine Foucard
Founder & CEO
Remarquable!
More in this category
Sales & Marketing
More in this category
Digital Marketing
More in this category
Brand Marketing
More in this category
Content Marketing
More like this
Antoine Foucard
by Antoine Foucard
12 March 2024Remarquable!Digital Marketing
Exceptional Photography: The Ultimate Asset to Drive Sales!