Tactics to Rev Up a Hotel’s Human Stack
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This article delves into the complex interplay between human capital and technology in the hotel industry. Not to be mistaken for a mere IT department, the human stack comprises every key manager and executive who shapes and supervises the implementation and ongoing use of a hotel's technology systems. The book discusses the development of the Teams and Tech (TNT) Program, a consultancy initiative aimed at improving not just a hotel's tech stack, but also process innovation for faster decision-making and increased productivity. The text identifies common challenges like departmental silos, non-empowered teams, and inefficient meetings, and offers practical solutions to transform them. It provides a roadmap to optimize individual productivity and team efficiency, all with an eye toward maximizing the total revenue per guest (TRevPAR). The book emphasizes the crucial need for this 'human stack' to adapt and evolve swiftly in the face of global challenges like inflation, climate change, and labor shortages.
From the title, you may think it’s a typo. Human stack…don’t we mean tech stack? No, but as with everything else in hotel operations, it’s complicated.
Every hotelier around the world already knows that this is a people-first industry. Not even a fancy, new generative pretrained transformer will change this. But we use the word ‘stack’ to infer the increasing degree of reliance on technology that hotels now need to stay competitive and maximize owner returns.
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The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a
comprehensive
outlook on
the emerging technology trends and innovations poised to shape the global hotel industry. It
amalgamates
insights from a
multitude of
industry thought leaders, spotlighting key foresight in several tech-oriented fields. This
includes anticipated
evolutions
in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the
intersection of
human
resources and technology, and the application of Generative AI in creating novel customer
experiences.
Overall, this HYB
edition
serves as an essential guide for understanding how technology and innovation will redefine the
industry landscape.
www.hotelyearbook.com/edition/technology-2023.html