Why guest retention is the #1 priority for hoteliers in 2025?

To begin with, revenge travel is over. STR and Tourism Economics final 2025 forecast reflects a downgrade in growth rates because of concerns over rising costs of living. It’s simple math: higher cost of living means less disposable income which means less travel.

Add to the above the rising costs of new customer acquisition and guest retention clearly emerges as your property’s priority for 2025.

Today it is 15-20 times more expensive to acquire a new customer than retain past customers. Unlike potential guests, past guests already know your property, your product and location, all you need to convince them is that your property’s value proposition hasn’t changed.

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The Hotel Yearbook 2025 - Annual Edition

The global hospitality industry stands at a pivotal moment of transformation. Rapidly evolving guest expectations, new operating models, the accelerating pace of technological change, and heightened competition are reshaping the way hotels operate and engage with their diverse stakeholders. Owners, brands, and managers increasingly recognize the need for forward-thinking strategies that deliver memorable guest experiences, drive bottom-line results, and strengthen long-term competitiveness. The Hotel Yearbook Annual Edition 2025 explores the key areas where the industry is innovating, highlighting success stories, best practices, and emerging trends that offer a path forward. By presenting insights from leading experts, we aim to provide hoteliers and stakeholders with a holistic understanding of the forces shaping hospitality today—and actionable ideas for thriving in the year ahead.
www.hotelyearbook.com/edition/2025.html