• China and India tourism industries will grow to be greater than that of the UK, France or Japan
  • US baby boomers will drive growth in the hospitality and travel sectors
  • Social media is crucial for hotel operators to manage the impact on their brands

In order to reverse the recent downward trend and achieve future growth, the hospitality industry will need to address seven major issues over the next five years, according to new report by Deloitte entitled, Hospitality 2015.

According to the report, the key drivers in determining success through 2015 and beyond will be:

  1. Emerging markets
    China and India will continue to be the key hospitality markets, and according to the report, by 2015 these countries will have absolute year-on-year tourism growth greater than the United Kingdom, France or Japan.

    Alex Kyriakidis, Deloitte Touche Tohmatsu Global Tourism, Hospitality & Leisure Leader, said: “In the emerging markets, the rise of the middle classes will drive significant new demand for both leisure and business hospitality. The greatest future potential in these markets will lie in developing mid-market and economy-branded products aimed at the domestic traveller.”

  2. Demographics
    In 2015 and beyond there will be two key demographic drivers of change in the industry, which will create new patterns of travel and demand in the West, and important new source markets in the East: the ageing baby boomer population, and the emerging middle classes of China and India.

    Alex Kyriakidis said: “Hospitality operators who understand the drives and needs of these growing demographics will reap the rewards and become the future leaders in the industry.”

    By 2015, US boomers are forecasted to account for 60 percent of the nation’s wealth and 40 percent of spending . Adam Weissenberg, Vice Chairman and Leader of the Tourism, Hospitality and Leisure Sector, Deloitte and Touche LLP in the United States, said: “US baby boomers will drive growth in hospitality in the leisure sector. The key to attracting boomers is appealing to their ‘forever young’ attitude and desire for experiential travel.”

    The middle classes of China and India will also create ripples of change far into the future as their travel patterns evolve from domestic to regional to international. India alone is forecasted to have 50 million outbound tourists by 2020 .

  3. Brand
    The growth of social media in the last five years has been staggering, and will continue to grow. This new form of communication and feedback is good news for consumers, and offers both threats and opportunities for operators.

    Robert Bryant, Consulting, Tourism, Hospitality & Leisure Partner at Deloitte UK, added: “The transparency of social media will highlight any inconsistencies in the delivery of the brand, and will provide a quick and enriching communication channel between brand and consumer. The most successful brands will be those that embrace and learn to harness social media rather than underestimate or fight against its influence.”

  4. Talent
    An average hotelier spends 33 percent of revenues on labour costs, but employee turnover in the industry is as high as 31 percent . High employee turnover continues to plague the industry and operators need robust strategic plans to retain their critical employees and manage turnover.
  5. Technology
    According to the report, to be successful in 2015, hospitality companies must invest in technology. The battle to drive bookings through proprietary websites will continue, but all major operators will also develop applications and websites for mobile devices to meet consumer demands.
  6. Sustainability
    Sustainability will become a defining issue for the industry in 2015 and beyond. Rising populations and increasingly scarce resources will provide a challenging business environment in which sustainability will need to be embedded within all facets of the hospitality industry.
  7. Crisis Management
    According to the report, the key to the hospitality industry’s survival of unpredictable shocks and minimising their impact is to establish appropriate responses, protocols and risk management programs. Operators also need to capitalise on new opportunities that may present themselves in challenging times.

**As used in this release, “Deloitte” refers to Deloitte Touche Tohmatsu, a Swiss Verein

About Deloitte | Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 169,000 professionals are committed to becoming the standard of excellence.

Sian Mannakee
PR Manager, PwC
020 7213 2538
Deloitte Development LLP

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