Case Study

Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion

With a sleek glass façade offering dramatic views of Puget Sound, Thompson Seattle embodies the beauty of the Emerald City in the heart of downtown. A short walk gets you to Pike Place Market, or you can opt for an off-the-beaten-path gem like the p...

Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Lodging Industry
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Guest Experience
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Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion27 June 2024Revinate, Inc.Sales & Marketing
Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion
How to employ automation and personalization with a CDP across the guest journey
Explainer

How to employ automation and personalization with a CDP across the guest journey

Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitem...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Content Marketing
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How to employ automation and personalization with a CDP across the guest journey
by Karen Stephens
27 June 2024Revinate, Inc.Sales & Marketing
How to employ automation and personalization with a CDP across the guest journey
Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings
Opinion

Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings

There may be no crying in baseball, but hoteliers who are not building relationships with travel sports teams may find themselves shedding a few tears once they realize how much money is being left on the table by not catering to the lucrative sport...

Donna Oglesby
Donna Oglesby
Director of Sales
Hospitality America
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Sales & Marketing
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Information Technology
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Donna Oglesby
by Donna Oglesby
26 June 2024Hospitality AmericaSales & Marketing
Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings
Avoid Sales “CRM Overwhelm”: Focus On The Three Most Important Things Your Sales Tracking Tech Should Do
Opinion

Avoid Sales “CRM Overwhelm”: Focus On The Three Most Important Things Your Sales Tracking Tech Should Do

As I make the rounds conducting hotel sales training, I am afforded the opportunity to peek into how hotel group and event salespeople are using a wide variety of what I collectively call “Sales CRMs.” This is because as part of our pre-training ass...

Doug Kennedy
Doug Kennedy
President of the Kennedy Training Network
Kennedy Training Network (KTN)
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Sales & Marketing
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CRM & Loyalty
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Lodging Industry
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Market Segments
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Doug Kennedy
by Doug Kennedy
25 June 2024Kennedy Training Network (KTN)Sales & Marketing
Avoid Sales “CRM Overwhelm”: Focus On The Three Most Important Things Your Sales Tracking Tech Should Do
Press Release

Novice consumers more likely to purchase wine with sweetness scales on labels

Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State ...

Penn State School of Hospitality Management
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Sales & Marketing
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Miscellaneous
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Lodging Industry
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Food and beverage
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Novice consumers more likely to purchase wine with sweetness scales on labels21 June 2024Penn State School of Hospitality ManagementSales & Marketing
Novice consumers more likely to purchase wine with sweetness scales on labels
Supplier News

Digital Transformation: An Interview with Raul Alvarez Barrera on Radisson Hotel Group’s Journey

Digital transformation is reshaping guest experiences and operational efficiencies at Radisson Hotel Group. In this interview with Raul Alvarez Barrera, Global VP of Digital, we explore their journey, the impact of visual content, and the strategic ...

Shiji Group
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Sales & Marketing
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Digital Marketing
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Digital Transformation: An Interview with Raul Alvarez Barrera on Radisson Hotel Group’s Journey21 June 2024ShijiSales & Marketing
Digital Transformation: An Interview with Raul Alvarez Barrera on Radisson Hotel Group’s Journey
Opinion

If you want to fly too high, you end up burning your wings

A long time ago, a popular singer made a hit with his song: Even if it rains, the summer will be hot, hot, hot, from the Côte d’Azur to Saint-Malo. Its contemporary and trade translation corresponds to the very optimistic expectations of accommodati...

Vanguélis Panayotis
Vanguélis Panayotis
CEO MKG Consulting & Hospitality ON / MRICS
Hospitality ON
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Sales & Marketing
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Revenue Management
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Sports Tourism
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Vanguélis Panayotis
by Vanguélis Panayotis
21 June 2024Hospitality ONSales & Marketing
Hospitality ON