For the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) will host its renowned Revenue Optimization Conference (ROC) in Dubai. As one of five ROCs held in international locations this year, Dubai's conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah on December 4, 2018.

Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales, and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day includes panels on digital marketing, the owner's perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it relates to distribution and loyalty, metric analysis, AI, and the market outlook.

HSMAI ROC Middle East also features a partner showcase. The event's Gold Partners are Cendyn, Duetto, and Tajawal. Silver partners are Almosofer and Jumeirah. The event's circle of bronze and support partners is still growing, but to date includes 80 DAYS, Fornova, IDeaS, Infor, Pegasus, Prologic First, Rainmaker, RateGain, Sabre, SK Chase, TravelClick, and Hotelier ME as the official media partner.

This will be the fifth HSMAI ROC event held globally. The other ROC events are in the United States, The Netherlands, Singapore, and Brazil, and are the premier educational events for revenue management executives in the hotel industry.

Visit website