Achieving Profitable Growth in Hospitality with Revenue Management Strategy
Revenue management has become a cornerstone strategy in the hospitality industry, driving increased profitability and efficiency. However, for small independent hotel operators, the perception often persists that revenue management is a complex endeavor requiring advanced data analytics and sophisticated systems. The principles of revenue management can be applied to small service organizations without the need for intricate systems or algorithms. This course is meticulously designed to equip hoteliers with a diverse set of practical tools aimed at maximizing the overall profitability of their organizations using straightforward revenue management principles. By participating in this course, hoteliers can gain valuable insights to address their unique challenges and uncover concealed revenue opportunities. This course is tailored for small independent hotel operators and individuals working in service organizations who may have limited knowledge of revenue management but are eager to enhance their revenue generation capabilities. Join us on this journey to unlock the full potential of your hospitality venture and ensure lasting financial success.
Instructor: Dr. Cindy Heo
Dr. Cindy Heo is an Associate Professor of revenue management at EHL. Prior to joining EHL, she taught the revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe. Dr. Heo is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields.
Learning objectives
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Enhance Understanding of Revenue Management:
To provide participants with a comprehensive understanding of revenue management principles, highlighting how they can be effectively utilized to drive profitability, especially in smaller hotel operations and service organizations. -
Demystify Complexity:
To break down the misconception that revenue management requires intricate systems, and demonstrate how straightforward strategies can yield significant results, even for establishments with limited resources. -
Practical Application:
To ensure attendees leave with actionable insights and tools that they can directly implement in their establishments, helping them uncover hidden revenue opportunities and optimize existing ones.
This event is for
- Small Independent Hotel Operators: These are hoteliers who run boutique or small-scale hotels and want to adopt strategies to maximize their profitability. The event will shed light on how they can implement revenue management principles without the need for advanced analytics or systems.
- Professionals in Service Organizations: These are individuals who might not be directly linked with the hotel industry but are part of organizations that offer services where revenue management can be a game-changer. This includes restaurants, spas, event spaces, and independent consultants...
- Students: Students are welcome to participate in the event and can take advantage of a discount.
This event is organized by EHL Graduate School
