Curate is an exclusive benefits for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Fall 2023

November 7, 2023, Long Beach, CA

FOCUS:

Demystifying Artificial Intelligence — HSMAI's 2023 Curate Executive Insights Forum will focus on the third major inflection point of technology and its implications to hospitality. The internet and mobile were game changers for hospitality commercial leaders. Artificial intelligence will be the same.

At Curate we'll discuss the transformative impact of AI in hospitality and travel by defining it, understanding the use cases for the hotel industry and, learning from case studies in other industries. We will also help you develop a road map for you and your organization and discuss how the organizational leadership will adapt in the future.

Curate will offer a unique opportunity for attendees to gain valuable knowledge, network with peers, and stay ahead of the curve in leveraging AI technologies to enhance guest experiences, optimize operations, and drive business growth.

SCHEDULE:

MONDAY, NOVEMBER 6

6 p.m. - 8 p.m. Welcome Reception
TUESDAY, NOVEMBER 7

8:30 am Breakfast

9am - 9:30 am Welcome and Introductions

What is Curate? Why are we here. Rules of engagement.

9:30am-10:30am Session #1: WHAT DECISION MAKERS NEED TO KNOW/DIGESTING AI

Ben Heller, AI Transformation Manager, Google Cloud: Ben Heller will kick off our day with an overview of artificial intelligence and set the stage for the rest of our day.

10:30a.m.-10:45a.m. Networking break
10:45am - 12:30pm Session #2: CASE STUDIES

Moderated by Felix Laboy, Executive, Shift Digital.

Felix Laboy, Executive, Shift Digital: Felix Laboy will be moderating our Case Study Session, bringing a wealth of industry experience to offer insights and a Q&A with case study presenters from within and from outside the industry.

12:30 pm - 1:30 pm Lunch
1:30 pm - 3:00 pm Session #3: THE FRAMEWORK AND ROADMAP

Jessica Jarvis, Principal, ZS Associates: Jessica Jarvis will facilitate an interactive session outlining framework of how organizations can adopt AI platforms and navigate change.

3:00 pm - 3:15 pm Networking Break
3:15 p.m. - 4:15 pm Session #4: THE LEADERSHIP

Terry Jones, President, ON, Inc: Closing out the day will be 30 Year Travel and IT veteran Terry Jones. He is a speaker who's not only an expert in the field but also the founder of Travelocity.com and Founding Chairman of Kayak.com. Terry Jones will share insights into what it takes to innovate and lead in today's fast-paced environment.

4:15 p.m. - 4:30 p.m. Wrap-up and next steps
4:30 p.m. - 6:30 p.m. Reception with Sales Leader Forum attendees

Attendees may be interested in staying an extra day to attend the Sales Leader Forum starting on Wednesday, November 8th. Registration for this event is separate from Curate and has a fee.

EVENT HOTEL:

Hilton Long Beach — Registrants should make guestroom reservations before the block cutoff date of October 13, 2023.

Organizational Members will receive exclusive invitations. Contact Bob Gilbert @[email protected] for additional information.

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