196+ forum Milan, established in 2014 and founded under the name "hotel & tourism forum Milan" is the annual conference for hospitality investment & design. Held in conjunction with the Salone del Mobile it proves to be the centre for architecture, design and furniture. The two-day event presents expert debates, interactive sessions, insightful case studies and promises endless networking opportunities.

This was 196+ forum Milan 2024

The 196+ forum Milan 2024 was a resounding success, boasting over 20 esteemed international speakers and 25 exhibitors. With an attendance of 150 participants including investors, developers, real estate companies, hotel operators, consultants, architects, and designers, the event was a vibrant platform for exchanging industry knowledge and exploring emerging trends in hospitality & design.

The event offered stimulating sessions with presentations and panel discussions led by experts such as David Kepron, who challenged conventional notions with insights such as "Design is not a department", and Marina Baracs, who delved into the "Psychology of Space".

The conference culminated with the presentation of the Hospitality Design Award, where we extend our congratulations to the finalists: Maison ELLE Paris and Mandarin Oriental Savoy Zurich. Moreover, we are delighted to announce The Rome EDITION as the recipient of the Hotel Design Award 2024.

We sincerely thank our esteemed moderators, speakers, nominated hotels, participants, exhibitors and sponsors for their valuable contributions and active engagement. Join us to shape the future of hospitality and design at the 196+ forum Milan 2025, SAVE THE DATE: 6-7 April 2025.

Highlight: The Hotel Design Award 2024

The Hotel Design Award is an award given to new hotel openings that have distinguished themselves in architecture and design. An independent jury nominates up to ten hotels and selects three finalists, which are presented at the 196+ forum Milan.

The Hotel Design Award 2024 received a total of 37 hotel submissions from 13 different European countries. Thanks to our jury, who had to face a tough selection, we were able to find this year's Hotel Design Award winner.

This event is organized by PKF hospitality group