How Are Hotels Embracing Mobile Moments? | blogs.forrester.com
Mobile is changing travelers’ behaviors and expectations worldwide, making mobile moments the next battleground for hospitality and travel industry. Following up on my earlier brief for airlines, my latest Brief: Hotels Differentiate With Mobile Moments shows hotel brands how to better embrace mobile moments. Hotel customers’ usage of mobile is increasing rapidly all over the world. They use mobile devices for multiple hotel- related activities beyond booking, such as using their mobile as a room key, ordering services, and controlling smart hotel rooms. Hotels have the urgency to embrace mobile moments because they need to:
