Headline-grabbing claims that direct bookings "are not cheaper for hotels" could do real damage to hoteliers trying to maximize revenue for their property. Hoteliers deserve to have the fact separated from the fiction, so we sat down with Triptease's eagle-eyed data analysis team to examine ETTSA's latest report.

Headline-grabbing claims that direct bookings "are not cheaper for hotels" could do real damage to hoteliers trying to maximize revenue for their property. Hoteliers deserve to have the fact separated from the fiction, so we sat down with Triptease's eagle-eyed data analysis team to examine ETTSA's latest report.

Read the full article at Triptease