Digital Marketing Filter Opinion Direct booking in the AI era: 10 OTA winback strategies If OTA winback felt hard before, AI just raised the stakes. Karen StephensChief Marketing Officer, Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Digital Marketing More like this Supplier News New Study Reveals What Really Drives Guest Survey Response Rates in Hotels A new analysis of more than 1,500 post-stay guest surveys has revealed that small, often overlooked design and wording choices can have a measurable impact on hotel survey response rates — challenging some long-held assumptions about survey length a... GuestRevu More in this category Reputation ManagementMore in this category Digital MarketingMore in this category Guest Experience More like this Opinion Maybe MCP is really the tech that hotels need There’s a new 3-letter acronym circling the hotel tech sphere (yay): MCP. And before you yawn hit delete, this one might actually be useful. Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Information TechnologyMore in this category CRM & LoyaltyMore in this category Digital MarketingMore in this category Big Data More like this Case Study Paradise Resort achieve 12% more direct bookings & 82% WhatsApp engagement with HiJiffy’s AI messaging Paradise Resort Gold Coast needed a smarter way to manage guest communication and boost direct bookings while maintaining its signature personalised service. With guests engaging across multiple channels – social media, WhatsApp, web chat, SMS, and ... HiJiffy, S.A More in this category Revenue ManagementMore in this category Digital MarketingMore in this category Chatbots, Robotics & AIMore in this category Guest Experience More like this Supplier News Serious about reducing marketing costs in 2026? Start here. If controlling expenses is a priority for 2026, there are several high-impact ways Tambourine customers can immediately reduce marketing and distribution costs—without sacrificing performance. Tambourine More in this category Revenue ManagementMore in this category Lodging IndustryMore in this category Digital MarketingMore in this category Market Segments More like this Explainer OTA guest conversion strategy for hotels: The ultimate guide Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) booker walks through your door, you have a prime o... Karen StephensChief Marketing Officer, Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Digital Marketing More like this Supplier News Tambourine Releases Presto, a Groundbreaking AI-enabled Front-End Website Editor Tambourine, the global leader in hospitality marketing technology, today announced Presto, the latest upgrade to its hotel and destination content management system, Symphony. With Presto, Tambourine introduces a powerful new front-end editor with b... Tambourine More in this category Property TechnologyMore in this category Lodging IndustryMore in this category Digital MarketingMore in this category Chatbots, Robotics & AI More like this Supplier News CommingleIQ: Hotel Storytelling Reimagined Lodging Interactive, an award-winning digital marketing agency exclusively serving the hospitality industry, today announced the launch of CommingleIQ: Hotel Storytelling Reimagined. CommingleIQ combines integrated storytelling with AI-driven discov... Lodging Interactive More in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this Press Release BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality. At BTO 2025 in Florence, the air had that familiar charge that makes this event unlike anything else in Italy. BTO has spent more than fifteen years turning digital tourism into a living organism, a place where ideas collide, where people learn by e... Elegia More in this category Information TechnologyMore in this category Events & ConferencesMore in this category Digital Marketing More like this Opinion The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG) In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach. Chris ZhaoSenior Product Manager - SEM/SEO Travel Media GroupMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Social MediaMore in this category Digital Marketing More like this The Hotel Yearbook 2026 Converging Forces – The Future is Hybrid by Design Explore Your content on Hospitality Net? Hospitality Net membership explained
Opinion Direct booking in the AI era: 10 OTA winback strategies If OTA winback felt hard before, AI just raised the stakes. Karen StephensChief Marketing Officer, Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Digital Marketing More like this
Supplier News New Study Reveals What Really Drives Guest Survey Response Rates in Hotels A new analysis of more than 1,500 post-stay guest surveys has revealed that small, often overlooked design and wording choices can have a measurable impact on hotel survey response rates — challenging some long-held assumptions about survey length a... GuestRevu More in this category Reputation ManagementMore in this category Digital MarketingMore in this category Guest Experience More like this
Opinion Maybe MCP is really the tech that hotels need There’s a new 3-letter acronym circling the hotel tech sphere (yay): MCP. And before you yawn hit delete, this one might actually be useful. Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Information TechnologyMore in this category CRM & LoyaltyMore in this category Digital MarketingMore in this category Big Data More like this
Case Study Paradise Resort achieve 12% more direct bookings & 82% WhatsApp engagement with HiJiffy’s AI messaging Paradise Resort Gold Coast needed a smarter way to manage guest communication and boost direct bookings while maintaining its signature personalised service. With guests engaging across multiple channels – social media, WhatsApp, web chat, SMS, and ... HiJiffy, S.A More in this category Revenue ManagementMore in this category Digital MarketingMore in this category Chatbots, Robotics & AIMore in this category Guest Experience More like this
Supplier News Serious about reducing marketing costs in 2026? Start here. If controlling expenses is a priority for 2026, there are several high-impact ways Tambourine customers can immediately reduce marketing and distribution costs—without sacrificing performance. Tambourine More in this category Revenue ManagementMore in this category Lodging IndustryMore in this category Digital MarketingMore in this category Market Segments More like this
Explainer OTA guest conversion strategy for hotels: The ultimate guide Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) booker walks through your door, you have a prime o... Karen StephensChief Marketing Officer, Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Digital Marketing More like this
Supplier News Tambourine Releases Presto, a Groundbreaking AI-enabled Front-End Website Editor Tambourine, the global leader in hospitality marketing technology, today announced Presto, the latest upgrade to its hotel and destination content management system, Symphony. With Presto, Tambourine introduces a powerful new front-end editor with b... Tambourine More in this category Property TechnologyMore in this category Lodging IndustryMore in this category Digital MarketingMore in this category Chatbots, Robotics & AI More like this
Supplier News CommingleIQ: Hotel Storytelling Reimagined Lodging Interactive, an award-winning digital marketing agency exclusively serving the hospitality industry, today announced the launch of CommingleIQ: Hotel Storytelling Reimagined. CommingleIQ combines integrated storytelling with AI-driven discov... Lodging Interactive More in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this
Press Release BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality. At BTO 2025 in Florence, the air had that familiar charge that makes this event unlike anything else in Italy. BTO has spent more than fifteen years turning digital tourism into a living organism, a place where ideas collide, where people learn by e... Elegia More in this category Information TechnologyMore in this category Events & ConferencesMore in this category Digital Marketing More like this
Opinion The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG) In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach. Chris ZhaoSenior Product Manager - SEM/SEO Travel Media GroupMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Social MediaMore in this category Digital Marketing More like this