h2c Unveils Landmark Global Study on AI & Automation in Hospitality
Press Release

h2c Unveils Landmark Global Study on AI & Automation in Hospitality

h2c GmbH, in collaboration with industry-leading sponsors, today announces the release of its 2025 Global Study “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains.” The comprehensive report presents unique insig...

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h2c Unveils Landmark Global Study on AI & Automation in Hospitality 1 October 2025h2c GmbHDigital Marketing
h2c Unveils Landmark Global Study on AI & Automation in Hospitality
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
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6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
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Cory Falter
by Cory Falter
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6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Why fewer options means more bookings
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Why fewer options means more bookings

Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel gues...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
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Karen Stephens
by Karen Stephens
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Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web
Case Study

Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web

Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain with a diverse portfolio, operates across Sri Lanka and the Maldives, offering nature- and culture-based destination travel. When Sri Lankan tourism surged up 10.2% year-over-year in early 2...

Cendyn™
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Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web25 September 2025Cendyn™Digital Marketing
Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web
Dynamic Budgeting: Redefining the True Cost of Visibility
Opinion

Dynamic Budgeting: Redefining the True Cost of Visibility

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lo...

Piergiorgio Schirru
Piergiorgio Schirru
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Piergiorgio Schirru
by Piergiorgio Schirru
25 September 2025BlastnessDigital Marketing
Dynamic Budgeting: Redefining the True Cost of Visibility
Supplier News

Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion

Influence Society, the digital marketing agency known for its expertise in hospitality branding, has been selected by MJ Holidays, a fast-growing luxury hospitality group from Mauritius, to build its international brand platform and campaign strateg...

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Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion23 September 2025Influence SocietyDigital Marketing
Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion
Guest segmentation in 2025: Moving beyond broad-brush marketing with AI
Opinion

Guest segmentation in 2025: Moving beyond broad-brush marketing with AI

Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and...

Karen Stephens
Karen Stephens
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by Karen Stephens and Henri Roelings
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Guest segmentation in 2025: Moving beyond broad-brush marketing with AI
Hotel market segments: How top hotels turn data into bookings
Case Study

Hotel market segments: How top hotels turn data into bookings

Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by kn...

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Hotel market segments: How top hotels turn data into bookings19 September 2025Revinate, Inc.Digital Marketing
Hotel market segments: How top hotels turn data into bookings
No, Booking Won’t Be the Plumbing for OpenAI’s Agents
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No, Booking Won’t Be the Plumbing for OpenAI’s Agents

The hype cycle on AI agents keeps going. The Financial Times tells us that the “rise of AI shopping agents” is set to transform e-commerce. OpenAI even renamed its Operator system simply “Agent,” making the pitch clear: AI will browse and buy on our...

Martin Soler
Martin Soler
Partner at Soler & Associates
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Martin Soler
by Martin Soler
18 September 2025Soler & AssociatesDigital Marketing
No, Booking Won’t Be the Plumbing for OpenAI’s Agents