Opinion

Revenue Management Impacts Brand Reputation: Here’s Why

You can optimize revenue with brand positioning that drives bookings. Your brand reputation is the public’s perception of your business. The Four Seasons stands for luxury, while a small, privately owned three-star hotel may stand for comfort on a b...

Massimiliano Terzulli
Massimiliano Terzulli
Revenue Management Strategist & International Business Developer for Revenue Team by Franco Grasso
Revenue Team by Franco Grasso
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Revenue Management
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Reputation Management
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Online Travel Agencies (OTA)
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Massimiliano Terzulli
by Massimiliano Terzulli
16 October 2024Revenue Team by Franco GrassoDigital Marketing
Revenue Team by Franco Grasso
Opinion

Quick wins to increase holiday bookings on your hotel website

While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to sp...

Luke Markesky
Luke Markesky
Vice President Ecommerce at Cendyn
Cendyn™
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Sales & Marketing
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Luke Markesky
by Luke Markesky
15 October 2024Cendyn™Digital Marketing
Cendyn™
Video

How Shopping Recovery Pop-Ups create Urgency to Book Direct

Discover the power of shopping recovery! Target booking engine visitors who are on the verge of leaving your site, and turn them into loyal guests. With personalized offers and seamless follow-ups, one of our partner properties boosted conversions b...

GuestCentric Systems
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Promotion
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How Shopping Recovery Pop-Ups create Urgency to Book Direct14 October 2024PromotionGuestCentric Systems
Les Roches reaches prestigious Swiss Federal Accreditation
Press Release

Les Roches reaches prestigious Swiss Federal Accreditation

Crans-Montana, Switzerland, 14 October 2024 – Les Roches Global Hospitality Education is thrilled to announce its official recognition by the Swiss Accreditation Council (SAC) as a University of Applied Sciences Institute. The prestigious accreditat...

Les Roches Global Hospitality Education
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Les Roches reaches prestigious Swiss Federal Accreditation14 October 2024Les RochesDigital Marketing
Les Roches reaches prestigious Swiss Federal Accreditation
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Opinion

The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity

In the highly competitive landscape of the hospitality industry, well-planned and executed property photography is critical to a hotel’s success. While its most basic function is to show consumers what the hotel looks like, the power of photography ...

Wade Bryant
Wade Bryant
Wade Bryant Vice President of Sales & Marketing, Valor Hospitality Partners
Valor Hospitality
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Social Media
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Wade Bryant
by Wade Bryant
8 October 2024Valor HospitalityDigital Marketing
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton
Alicia Hamilton
Senior Digital Marketer
three&six
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Search Marketing
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Alicia Hamilton
by Alicia Hamilton
27 September 2024three&sixDigital Marketing
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Top EMEA hotel email campaigns of 2024 (so far)
Opinion

Top EMEA hotel email campaigns of 2024 (so far)

In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it’s become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or ...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Travel Technology
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Email marketing
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Karen Stephens
by Karen Stephens
23 September 2024Revinate, Inc.Digital Marketing
Top EMEA hotel email campaigns of 2024 (so far)
Opinion

Harnessing the Power of Technology and Data: Elevating the Traveler Experience in Hospitality

As the hospitality industry strives to create memorable experiences and foster guest loyalty, the integration of technology and data emerges as a key differentiator. By harnessing the vast potential of data-driven insights and technological innovati...

Cara Lai Miles
Cara Lai Miles
Marketing Manager
TrustYou
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Travel Technology
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Guest Experience
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Cara Lai Miles
by Cara Lai Miles
18 September 2024TrustYouDigital Marketing
TrustYou GmbH