Les Roches and Jetex Partner To Launch Exclusive Postgraduate Program in Private Aviation
Press Release

Les Roches and Jetex Partner To Launch Exclusive Postgraduate Program in Private Aviation

Les Roches has partnered with Jetex to launch a one-of-a-kind Postgraduate Program in Private Aviation. This innovative program is crafted to meet the growing demand for highly skilled professionals in the private aviation sector, providing students...

Les Roches Global Hospitality Education
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Les Roches and Jetex Partner To Launch Exclusive Postgraduate Program in Private Aviation27 November 2024Les RochesDigital Marketing
Les Roches and Jetex Partner To Launch Exclusive Postgraduate Program in Private Aviation
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Social Media
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceDigital Marketing
Unbounce
Opinion

Apple’s latest iOS 18.2 update: What hotel marketers need to know

Significant upcoming privacy updates from Apple are coming in December and they will impact email marketing strategies. For hotel marketers, these changes are crucial as they will alter how engagement metrics like email opens and clicks are tracked....

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Sales & Marketing
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Haydee Fernandez
by Haydee Fernandez
25 November 2024Cendyn™Digital Marketing
Cendyn™
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
White Paper

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

When it comes to boosting bookings, hoteliers like you are on the lookout for new opportunities to stand out and capture guest attention. People around the world are familiar with the discounts available on Black Friday, but a newer trend that’s mak...

Triptease
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CRM & Loyalty
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Travel Technology
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[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?22 November 2024TripteaseDigital Marketing
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
How Classik Hotel Collection built a brand-new direct booking strategy
Case Study

How Classik Hotel Collection built a brand-new direct booking strategy

The Classik Hotel Collection is a premier owner-managed hotel group with five characterful hotels in top German destinations. With a focus on providing a warm welcome and a memorable stay, they deliver an exceptional guest experience from check-in t...

Triptease
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Boutique & Lifestyle
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Travel Technology
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How Classik Hotel Collection built a brand-new direct booking strategy20 November 2024TripteaseDigital Marketing
How Classik Hotel Collection built a brand-new direct booking strategy
Opinion

Booking.com’s DMA approach: A bit more transparency, but not much else

It’s been six months since Booking.com was designated a “gatekeeper” under the EU’s Digital Markets Act (DMA), new legislation that aims to set the stage for a fairer digital landscape. Hoteliers have been waiting anxiously to see how it would modif...

Genevieve Horchler
Genevieve Horchler
Product Marketing Manager
Triptease
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Travel Technology
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Online Travel Agencies (OTA)
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National & International Policy
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Genevieve Horchler
by Genevieve Horchler
20 November 2024TripteaseDigital Marketing
Triptease
Opinion

Innovative Digital Marketing Strategies

In today’s hospitality industry, digital engagement is crucial, and Rosetta Hospitality leverages various strategies to connect meaningfully with travellers. While focusing on authenticity and simplicity, we use creative approaches to build lasting ...

Abhra Guhathakurta
Abhra Guhathakurta
Head of PR and Marketing Communications at Rosetta Hospitality
Rosetta Hospitality
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Digital Marketing
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Abhra Guhathakurta
by Abhra Guhathakurta
20 November 2024Rosetta HospitalityDigital Marketing
Rosetta Hospitality
Supplier News

Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest

Countrywide Hotels, a UK-based management and consultancy firm, oversees a portfolio of approximately 30 diverse hotels, ranging from small country house hotels to large, business-focused hotels.

Userguest
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Revenue Management
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Travel Technology
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Online Travel Agencies (OTA)
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Digital Marketing
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Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest19 November 2024UserguestDigital Marketing
Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest
11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings
Opinion

11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings

20% of $500 is $100. With typical OTA commission rates hovering around 20%, that reduces the value of a $500 reservation to a $400 one. So, what’s the solution?

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews
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Property Technology
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Guest Experience
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Tom Brown
by Tom Brown
14 November 2024MewsDigital Marketing
11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings