Westin's Heavenly Bed Celebrates One-Year Anniversary with Success: Three Beds Sold Everyday Through Heavenly Bed Hotline
Guests Of Westin Hotels & Resorts Are Leaving with More Than a Good Night's Sleep
WHITE PLAINS, N.Y., Aug. 31 / Guests are enjoying Westin's Heavenly Bed so much, they're literally taking it home with them. According to Westin's parent company, Starwood Hotels & Resorts Worldwide, Inc.
"I finally decided to buy a Heavenly Bed because it seemed less expensive than moving into a Westin hotel," wrote one California guest about a recent stay. Another guest who stayed at The Westin Los Angeles Airport recently wrote "We enjoyed the bed so much, we tried to get it in the car, but it wouldn't fit." When Sacramento Kings backup forward-center Scot Pollard was asked what was one of his three favorite things, he replied "the beds at The Westin Indianapolis. Three words: like a womb" (Sports Illustrated, April 10, 2000). One gentleman recently wrote on a guest comment card, "I need a customer service person – you destroyed my life because you put my wife in one of your beds, and now she can't live without one." Even former Presidential candidate Bill Bradley stated "the bed is incredible" after his stay at The Westin Seattle.
Since the launch of the Heavenly Bed one year ago, overall guest loyalty and satisfaction scores have increased dramatically.
"A recent survey of guests at hotels that feature the Heavenly Bed showed a 5% increase in our guest satisfaction index (GSI), which measures the guests experience," says Sue Brush, vice president, marketing, Westin Hotels & Resorts. "Not only are our guests getting a better night's sleep, but they are also experiencing higher overall levels of satisfaction during their stay. Guest's perception of cleanliness, room decor and maintenance has increased significantly since the introduction of the Heavenly Bed."
According to Brush, Westin has attracted new guests who used to stay with other hotel brands, such as Hyatt and Marriott, simply because they have heard so much about Westin's new beds. In fact, occupancy at Westin hotels that feature the Heavenly Beds has increased. To date the Heavenly Bed is in the rooms of over 60% of all North America Westin hotels, and will be in 95% of all hotels by the end of 2001.
Westin's all-white Heavenly Bed features a custom-designed pillow-top mattress, a down blanket, five pillows and three crisp sheets ranging in thread count from 180 to 250.
Westin Hotels & Resorts, with more than 110 hotels and resorts in 24 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with more than 725 properties in 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points and W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. More information is available from the company's web site: www.starwoodhotels.com.
For further information about Westin's Heavenly Bed, or to place an order, please call toll free 1-877-777-5418, or email: [email protected]. Coming this fall – The Westin Catalog featuring new products including the brand's best-selling Heavenly Bed.
