Bass Hotels & Resorts Announces Enhanced Mapping Capability On Hotel Brands' Websites

ATLANTA - Bass Hotels & Resorts [LON:BAS, NYSE:BAS (ADRs)], the world's most global hotel company, has announced a major enhancement in the mapping capability on the websites of all its hotel brands. The websites will now offer even more extensive location and destination information on Bass Hotels & Resorts' more than 2,900 hotels worldwide.
All brands in the Bass Hotels & Resorts portfolio will benefit from the enhanced technology. The sites include , www.interconti.com for Inter-Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, for Holiday Inn Express hotels and www.staybridge.com for Staybridge Suites by Holiday Inn.
The enhanced mapping capability will allow users to utilize new features including Proximity Search, Route Planner, Dynamic Hotel Maps & Driving Directions and Business and Attraction Finder in order to make business and leisure travel planning easier.
"The website enhancements support Bass Hotels & Resorts' efforts to aggressively build on its leadership position in digital channels and allow us to better serve our entire customer base in today's world of technology." said Ravi Saligram, chief marketing officer and managing director of global strategy for Bass Hotels & Resorts.
Proximity Search serves up the closest Bass hotel or resort if the Hotel Directory search does not yield and exact match. Users can input specific addresses from cities to airport codes and also include preferred hotel amenities to yield hotels with desired features. Route Planner provides a complete listing of Bass hotels and resorts located along the travel path and also gives detailed driving directions.
Dynamic Hotel Maps & Driving Directions allow users to generate maps using enhanced technology which provides maps, static driving directions and in addition, dynamic driving directions to the hotel from any starting point. Business and Attraction Finder provides a comprehensive listing of local attractions and business for each hotel listing in the United States, including museums, restaurants, tourist attractions and services.
Note to editors:
Bass Hotels & Resorts,Inc [LON:BAS, NYSE:BAS (ADRs)], the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 3,000 hotels and 489,000 guest rooms in 100 countries and territories.
The following are some of the service marks owned by Bass Hotels & Resorts,Inc., its subsidiaries or affiliates: Holiday Inn®, Crowne Plaza®, Holiday Inn Express®, Holiday Inn Select®, Holiday Inn Garden CourtSM, Holiday Inn SunSpree® Resort, Staybridge Suites® by Holiday Inn® , Holiday Inn FamilySuitesSM Resort , Holidex®, Priority Club® Worldwide, Inter-Continental®,Forum®, and Six Continents Club®. Centra® in Canada and Mexico; CentraSM inthe U.S.; Parkroyal® in the U.S. and Canada; ParkroyalSM in Mexico.
Bass Hotels & Resorts, Inc. offers information and reservations capability on the Internet - , www.interconti.com forInter-Continental Hotels and Resorts, www.crowneplaza.com for Crowne PlazaHotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, for Holiday Inn Express hotels, www.staybridge.com for Staybridge Suites by Holiday Inn, and www.priorityclub.com.
