In Answer To The Sweeping Demand For Westin's Heavenly Bed® And W's Hot Hotel Accoutrements, Both Brands Have Launched New In-Room Retail Catalogues At www.westin-hotelsathome.com
WHITE PLAINS, N.Y. / Jan. 23, 2001--In answer to the sweeping demand for Westin's Heavenly Bed® and W's hot hotel accoutrements, both brands have launched new in-room retail catalogues, making it simple for travelers to take the items that they enjoy home.
Since its September 1999 launch, Westin's Heavenly Bed has attracted the attention of politicians, sports icons and most importantly – guests. Westin currently sells four beds per day, and based on the overwhelming response, has now dedicated an entire catalogue to its signature, all-white bed. The four-color catalogue offers all of the Heavenly Bed's accoutrements and is now available in Westin guest rooms in the U.S. and Canada.
"We've received so many comments from guests who hate leaving the bed when they check out," remarked Sue Brush, Vice President of Marketing for Westin Hotels & Resorts. "Now with this catalogue it's easier than ever for guests to take our signature Heavenly Bed home with them."
In addition to Heavenly Bed mattresses, pillows, sheets and shams, the Westin catalogue also includes Westin's heavenly bathrobe (plush terry or waffle weave) and a wooden tray for breakfast in bed. Guests can order via a toll free number (877.777.5418), online at www.westin-hotelsathome.com or via the catalogue's mail-in form. All major credit cards are accepted, and additional services include gift wrapping and bridal registry.
In 1999 after receiving a wake up call from travelers who said the most important service a hotel can provide is a good night's sleep, Westin Hotels & Resorts developed what critics have since deemed the best bed in the industry. The all-white Heavenly Bed features a custom-designed pillow-top mattress, a down blanket, five pillows and three crisp sheets ranging in thread count from 180 to 250.
A Warm, Witty and Whimsical Home with W's Collection
Silmultaneously, W Hotels introduces its newest catalogue with eager anticipation from worldwide guests. Renowned for their trend-setting style combined with luxurious comfort, the hotel introduces unsual items like modern games, sexy and flirtatious pillows and velvet bears filled with aromatic buckwheat and lavendar. Additionally, the best selling robes, pillows, feather beds and W CDs (the second one produced by the hotel) will all be reintroduced in the current catalogue.
"The success of the W formula – a unique combination of style and substance – made our entry into the catalogue market a natural for us and fun for our guests," says Theresa Fatino, Vice President of Brand Design and Development. "Launching the new book gives us the chance to further expand on the spirit of W."
The W catalogue also includes ever popular W hotels signature items such as baseball caps, polo shirts, beach totes, anoraks, umbrellas and a new W Hotels CD filled with eclectic tracks for just the right ambience. Guests can order from the W catalogue via a toll free number (800.779.6050), online at www.whotels-hotelsathome.com or via the catologue's mail-in form.
Starwood Hotels & Resorts HOT is one of the leading hotel and leisure companies in the world with more than 725 properties in 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
