The hotel company Sol Meliá is celebrating the launch of the new version of its solmelia.com website with the announcement of an exclusive Uniform Rate Plan. The bargain special offers will provide a chance to book rooms in more than 350 hotels operated by the company in 30 countries on 4 continents from only 40 Euros per room per day (not including taxes).

The promotion will begin on 15th. September providing great rates that can be booked only through solmelia.com and only until 30th. September for stays in hotels until the end of the year. Sol Meliá has reserved 10,000 rooms for the promotion in Meliá (including Gran Meliá), TRYP and Sol Hotels.

The new solmelia.com: focusing on the needs of customers

Sol Meliá is currently the leading hotel company in Spain both in city hotels and in resort hotels, leader in Latin America and the Caribbean, the third largest hotel chain in Europe and number ten in the world ranking. One of the driving factors behind the company's success has been its ability to adapt to constant change, as well as its use of the most advanced technologies and leading distribution systems since the company was founded in 1956.

The company built its own Central Reservations System (SolRes) which was later connected to the leading Global Distribution Systems. In 1995 the company built its first website, later installing ISDN connections in many of its hotels. In 1998, in the midst of the boom in the "New Economy" Sol Meliá began to adapt all of its internal and external operations to the new technologies becoming available.

Now that the ambitious "e-transformation" of the company has been successfully completed, Sol Meliá has announced the launch of its new solmelia.com website, focusing on improving sales through the Internet and personalized attention to site visitors, and aiming to become to become a major sales channel for the company as well as a fundamental tool for improving brand awareness. The site is currently available in English and Spanish and will soon be adding German and includes "microsites" for each of its brands.

The new website also includes "microsites" for each of the company's hotels which will allow the hotels themselves to include a much greater range of information on their services and facilities and to publish the special offers that can be bought through the site.

Sol Meliá is the leading hotel company in Spain, Latin America and the Caribbean, the third largest hotel company in Europe and number ten in the world ranking. The company provides more than 350 hotels in 30 countries under its Meliá Hotels, TRYP Hotels, Sol Hotels and Paradisus Resorts brands.

For further information: [email protected] or www.solmelia.com.