DENVER, InterContinental Hotels Group IHG has selected Cohorts® to help understand its most important customers and create more relevant marketing communications. InterContinental Hotels Group (IHG) owns, operates or franchises more than 3,300 hotels in nearly 100 countries, including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels and Resorts, Holiday Inn®, Holiday Inn Express® and Staybridge Suites®.

Cohorts, the household-based segmentation system developed by Looking Glass, Inc., will enable IHG to better define its most valuable customers by matching purchasing habits, channel behaviors, and demographics and lifestyles to individual households. This will empower the marketing and analytics groups of IHG to further enhance the effectiveness of already sophisticated behavior models by sending the right message to the right household.

"Cohorts is going to help us grow closer to our customers by understanding their needs, desires and motivations," said Zubin Dowlaty, director of decision sciences, InterContinental Hotels Group. "We already do a great job marketing to our customers using complex manipulation of past transaction data. Cohorts will now allow us to add a human dimension to our database marketing activities so creative messaging can be versioned to further improve response and overall customer loyalty."

This effort will ultimately result in IHG's ability to retain and grow the lifetime value of its customers through more relevant, and versioned, communications and promotions.

"By applying Cohorts to its consumer database, InterContinental Hotels Groups will be able to achieve additional lift in response through relevant messaging," said Mike Fitzpatrick, vice president, account services for Cohorts. "Our goal is to arm the company with the customer knowledge needed to create effective marketing strategies and a wide range of customer-focused applications."

About InterContinental Hotels Group - Six Continents Hotels, Inc., dba InterContinental® Hotels Group, the hotel business of InterContinental Hotels Group PLC of the United Kingdom IHG (ADRs), owns, manages, leases or franchises more than 3,300 hotels and 515,000 guest rooms in nearly 100 countries and territories. The following are some of the service marks owned by Six Continents Hotels, Inc., its subsidiaries or affiliates: Holiday Inn®, Crowne Plaza®, Express by Holiday Inn(TM), Holiday Inn Select®, Holiday Inn Garden Court(TM), Holiday Inn SunSpree® Resort, Staybridge Suites® by Holiday Inn, Holidex®, Priority Club®, Inter-Continental®, Forum®, Parkroyal®, and Centra®. Six Continents Club®, Six Continents(TM) and 6 Continents(TM) are service marks of InterContinental Hotels Group PLC and used under license. Six Continents Hotels, Inc., offers information and reservations capability on the Internet – , for InterContinental Hotels & Resorts, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, for Express by Holiday Inn hotels, www.staybridge.com for Staybridge Suites by Holiday Inn, and www.priorityclub.com. For the latest news from InterContinental Hotels Group, visit our online Press Office at .

About Cohorts® - Cohorts helps marketers get the right message to the right household, significantly improving the effectiveness and ROI of data-based marketing initiatives and strategies. This integrated household-based segmentation and marketing tool enables marketers to understand the distinct types of customers they serve, precisely identify multi-channel marketing opportunities, create customized communications and marketing programs, and craft actionable market research. Cohorts analyzes and describes consumers in terms of their demographics, lifestyles, attitudes and behaviors, as well as what they buy, how much they spend and their preferred channels of purchase. Experienced in database marketing applications, market research and database development, the Cohorts staff works with leading customer-focused companies like Comcast/AT&T Broadband, Harrah's Entertainment, Great-West Life & Annuity Insurance, Cendant, Cablevision, and Current, Inc. The company specializes in a variety of industries, including retail, financial services, insurance, hospitality and telecommunications, and works with key strategic partners, including Experian, Simmons Market Research Bureau, Scarborough Research and Equifax. Cohorts is a registered trademark of Looking Glass, Inc. For more information, visit or contact Kelley Eckler at Cohorts, 1624 Market St., Suite 311, Denver, CO 80202; (303) 893-8600; fax (303) 893-8611; or [email protected].

Kelley Eckler
(303) 893-8600