The Association of Travel Marketing Executives (ATME) appointed Pamela Johnston to their board of directors during the annual Travel Marketing Conference on June 11 and 12, in Las Vegas. Founded in 1980, ATME is a non-profit, professional organization made up of experienced and innovative travel industry marketers representing all divisions of travel. The board of directors guides ATME’s mission of providing members with an ongoing forum for the exchange of creative ideas and effective marketing solutions within the travel industry.

“ATME is very fortunate to have Pamela Johnston join the ATME Board of Directors. Her considerable experience, talent and creative energy will help the organization realize its goals to provide the best information, educational programming and meaningful networking,” said Joel M. Chusid, ATME's Chairman and General Manager, NA of Hainan Airlines.

A regular industry speaker and an expert in tourism public relations, Johnston brings to ATME over a decade of client and campaign experience for a wide array of travel brands comprising cruise lines, resorts, destinations, travel agencies, e-commerce leaders, as well as marketing of travel and travel services.

“To be named to the board is a privilege, and I look forward to expanding awareness of ATME to travel executives on a global scale,” said Johnston.

As president of New York based PJ Inc. Public Relations, Johnston is best known for award-winning creative campaigns for clients such as VEGAS.com, Site59, Cheapflights.com, Hertz, Karisma Hotels, The Torino Olympic Committee and Doral Golf Resort and Spa. She was named one of Brandweek magazine’s “Guerilla Marketers of the Year” and has been lauded by Investor’s Business Daily for her innovative thinking and campaigns. Johnston is responsible for both traditional and PR 2.0 campaigns that have won recognition and awards including the TIA Odyssey Award for best travel marketing and more than 20 HSMAI Awards for public relations and advertising. Johnston is fluent in Spanish, French and conversational Italian, and is a graduate of Tufts University.

Kristin Zern
914/834-9110
ATME