The MGallery label in the portfolio of Accor brands

With the new MGallery hotel collection, Accor develops a consistent upscale offer. MGallery combines the excellence of its service offer with individual establishments with a marked personality to make every guest's stay a unique experience.

This upscale label of the Mercure brand enriches its positioning, which is rooted in the character of the location. It also relies on the fundamental values of human contact, warmth, and service quality. The MGallery collection allows Accor to meet the expectations of "hedonistic" and discriminating clients who want a hotel that is an integral part of their travel experience, or who wish to enjoy a setting that has a history, an identity and a soul.

Hotels with marked personalities grouped into four families

The MGallery collection hotels have a shared feature: they have an individual personality, an extra bit of character that gives guests a distinctive travel experience, through:

  • a history, whether a historical building or place, whose past is tied to famous people or major events that took place within its walls,
  • an exceptional setting in the historical heart of a capital, on a beach or overlooking a snowy summit...
  • a vision at the origin of its inception, that is to say the specific project of its creator,
  • a design, interior and exterior, that is particularly sophisticated and avant-garde.

Reflecting their history, setting, vision or design, the MGallery collection hotels each have their own name, visual identity and specific products and services offer, consistent with the sprit of the label.

8 hotels in 2008 and 40 hotels by 2010: a selective and qualitative development strategy

MGallery unveils its first eight member hotels around the world:

  • in France: the Baltimore in Paris, the Le Royal in Lyon and the Grand Hotel Beauvau in Marseille;
  • in Switzerland: the Rotary in Geneva and the Continental in Zurich;
  • in Austria: the Hotel am Konzerthaus in Vienna;
  • in New Zealand: the Hotel St Moritz in Queenstown;
  • in Australia: the Grand Hotel Melbourne in Melbourne.

Expanding from basis of these eight establishments taken from the Sofitel and Grand Hotel Mercure networks, Accor will give the MGallery label to over 40 hotels in 23 countries by end 2010.
The collection will develop through conversion of hotels of the Accor Group, as well as acquisition or construction of new establishments. It will only select venues that have a distinctive character because of their setting, design, vision or history.
These hotels will be mainly owned or managed properties."Launching the MGallery label opens a new horizon for Accor. We will prove that we have the requisite legitimacy and know-how, using in particular the Group's expertise and experience as springboards to conquer the market of upscale, individual hotels with a marked identity," states Gilles Pélisson, the Group's Director and CEO.He adds, "We are aware that a growing number of our clients want their hotel to have that extra bit of character that will make their stay unique and unforgettable. It was with this trend in mind that we started the MGallery collection."www.mgallery.com

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok. 

Aurélie Langevin
+ 33 1 45 38 84 76
Accor

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