W Hotel opening: Five questions for Eva Zeigler | sun-sentinel.com
On hand for the formal opening of the W Fort Lauderdale on Thursday, W Hotels brand leader Eva Ziegler spoke with the Sun Sentinel about the hotels, trends and going global. Here's an edited version of the half-hour talk: Q. You've been entrusted to expand the W brand. Has recession scaled back plans? A. Since I came on this year, we've opened several hotels. We're now at 30 open, and the plan is 60-plus by end 2011.
