WNW Hospitality Experiences Success with Aggressive Online Marketing
WNW generates significant increase in group leads in first few months
Despite recent reports of national hotel occupancy dropping over 11%, WNW Hospitality has seen a significant increase in revenue thanks to its new vendor VIZERGY®, and their aggressive approach to online marketing.
The collaboration, which has already unveiled new Web sites for Heritage Hotel spa golf and conference center and Executive Inn at Woodbury, will also revitalize and manage all nine properties' Websites in WNW's portfolio.
"We're excited to have VIZERGY as our Internet marketing partner. Their customer service is grade A," says Jonathan Reiss, WNW vice president of sales and operations. "The account management team understands our properties' goals and unique selling features, which makes a big difference in differentiating us from our competition. Additionally, the in house search marketing and design teams have streamlined the process, producing a significant revenue increase in only five months."
Heritage Hotel spa golf and conference center and Executive Inn at Woodbury are built on VIZERGY's dynamic content managed system, enabling managers to make quick changes to the sites. VIZERGY offers a cost effective, quick to launch program that has produced a 20 to 1 ROI at one property and a 17 to 1 ROI on the second. WNW selected VIZERGY for their expertise in search marketing for hotels and resorts and their ability to increase online visibility, Web site traffic, and ultimately drive revenue.
"Our expectations have been exceeded, and we look forward to a long profitable relationship with VIZERGY and the launch of the remainder of the portfolio. Best Western Black Rock Inn, Best Western Fort Lee, Best Western Roundhouse Suites, Best Western Seaport Inn Downtown, Best Western Woodbury Inn, Holiday Inn Express & Suites Convention Center and Holiday Inn North Haven are all slated to be fully revamped by November 2009," says Reiss.
"Our clients' success is always a great indicator of our success," says Joe Hyman, president and CEO of VIZERGY. "Providing an Internet marketing program that maximizes online visibility is what we pride ourselves on. It's all about outperforming the competition!"
VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY, widely known as the Search Marketing Experts, offers Internet marketing, search engine optimization, paid search ads, web development, e-mail marketing, reservation services and e-commerce strategy development to help hotels and resorts aggressively compete online.
WNW Hospitality's commitment to the shareholders is to protect their assets, maximize revenues and minimize expenditures, while maintaining an efficient and effective operation. The company has been dedicated to establishing quality hotels and great service. WNW continually upgrades its rooms and public areas to insure that we are on the leading edge of convenience and comfort. Whether traveling for business or pleasure, our guests know that WNW is dedicated to providing an experience of comfort and convenience.
About Vizergy®
For more than 20 years, Vizergy has served the hospitality industry with leading marketing technologies, knowledgeable talent and exceptional service for clients worldwide. The company deploys complete travel life-cycle marketing solutions from conversion-optimized website design to award-winning digital marketing programs, reservation solutions, media planning and execution. Vizergy's platform is touted as the #1 digital marketing system – easy to use, turnkey and SMART, and continually enhanced with tools to help hotels compete and maximize revenue. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.
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