Best Western Signs on as Room Key’s First Commercial Partner
Brand to supply inventory to landmark industry-founded hotel search engine
Best Western International, the World's Biggest Hotel Family®, announced today that it has signed on as the first commercial partner to supply hotel inventory to Room Key. This move makes Best Western®hotels the first to benefit from the innovative new online hotel search engine, aside from those of the service's founding investor brands.
Roomkey.com provides travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. It will provide hotel information straight from Best Western and likewise enable direct booking.
"Best Western is in the business of maximizing revenue delivery to our member hotels, while enabling our guests to book effectively through their preferred channels," said Dorothy Dowling, senior vice president of marketing and sales, Best Western International. "By providing direct access to our brand's inventory, Room Key is in effect an extension of our branded website, one that strengthens the business case for our individual hotels. We see this venture as an important tool to enhance Member value, and another example of our 360 degree thinking on behalf of the entrepreneurs who make up our brand."
To learn more about this hotel or discover other Best Western hotels across the world, visit www.bestwestern.com.
About BWH Hotel Group®
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Troy Rutman
Best Western International
(602) 957-5589
BWH Hotels
