Opinion

Zero-click search will change metrics, will it change conversions?

Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They don’t need to click on a website. This has been happening for a while. With snippets, and richer search engine p...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
5 December 2024Soler & AssociatesSearch Marketing
Soler & Associates
Opinion

ChatGPT Search vs Google - let the search wars begin!

Last week ChatGPT launched its much awaited search engine, allowing for the first time its users to get the latest information and content available on the Internet. ChatGPT is not the first generative AI company to try and rival Google with an AI-p...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Chatbots, Robotics & AI
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Max Starkov
by Max Starkov
6 November 2024NYUSearch Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism
Press Release

6 ways to increase your property’s ranking in OTA searches

Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determin...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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6 ways to increase your property’s ranking in OTA searches 6 November 2024LighthouseSearch Marketing
6 ways to increase your property’s ranking in OTA searches
Opinion

What Google’s cookie reversal means for travel

After approximately four years of touting the intent to eliminate third-party cookies from its popular Chrome browser, Google has reversed course, giving digital marketers an unexpected reprieve. Following multiple delays and a series of lackluster ...

Cathy Walsh
Cathy Walsh
Senior Research Analyst
Phocuswright
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Cathy Walsh
by Cathy Walsh
5 November 2024PhocuswrightSearch Marketing
Phocuswright, Inc.
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing

The launch of real-time web search capabilities in ChatGPT marks an exciting new chapter in the way we search for information online. While Google has been the default for finding quick answers, ChatGPT’s web browsing introduces unique advantages th...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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DJ Vallauri
by DJ Vallauri
5 November 2024Lodging InteractiveSearch Marketing
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Is Your Digital Marketing RFP Built to Find Winners or Waste Time?
Opinion

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to ...

Tristan Heaword
three&six
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Revenue Management
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Tristan Heaword
by Tristan Heaword
31 October 2024three&sixSearch Marketing
Is Your Digital Marketing RFP Built to Find Winners or Waste Time?
Nine essentials for a great hotel website | Hotelier tips with Matt Welle
Opinion

Nine essentials for a great hotel website | Hotelier tips with Matt Welle

The value of driving direct bookings is obvious. It means more revenue, less commission paid to online travel agencies (OTAs), better access to guest data and – all going well – longer lasting relationships with guests.

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews
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Online Travel Agencies (OTA)
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Guest Experience
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Tom Brown
by Tom Brown
8 October 2024MewsSearch Marketing
Nine essentials for a great hotel website | Hotelier tips with Matt Welle