guardian.co.uk

Call it the Olympic effect. From the smartest of hotels to sought-after theatre tickets to the best restaurants, the London 2012 Games are providing summer bookers with some unexpected bargains in one of the world's most expensive cities. Hotels in London are paying the price for pushing up their room rates for the Games: bookings are down by 35% after long-haul travel operators advised international visitors to go elsewhere this summer.

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