FastBooking Engine Lux: Smart new features along with improved ergonomics and design
The full power of FastBooking Engine Lux unveiled! The booking experience has been fully reviewed and optimised with the addition of new features to merchandise hotel offering further and the launch of brand new booking pages.
Paris—September 18, 2012—FastBooking, one of the world's leading online solutions providers for the hospitality industry, announces exciting enhancements to FastBooking Engine Lux, the industry's highest conversion online hotel booking engine.
"We are constantly innovating and improving FastBooking Engine Lux. With the latest additions detailed below we are happy to present the market's most advanced online Booking Engine including superior merchandising and best in class user experience throughout the booking process." says Damien Balbo, FastBooking Products & Services Director.
FastBooking Engine Lux is built on the same multi-criteria, robust, high-performance online booking technology as the company's time-tested FastBooking Engine Classic:
- 32 languages and 62 currencies for users to select from when making their reservations.
- Four step booking process.
- Multiple rooms bookings for separate dates at the same time.
- Industry record conversion rate.
- Lightening speed display of rates and availabilities.
- Advanced reporting tools to keep track of the hotel's Key Performance Indicators.
The Booking Front End of FastBooking Engine Lux has been further fine-tuned to offer premium performances to hoteliers.
FastBooking Engine Lux Offer Selection page improvements include:
- Flexible offer displays, a worldwide exclusive to FastBooking Engine Lux, let users toggle between 'Display by' based on price or room type. This improves purchasing decisions without changing the existing booking flow to maintain high conversion rates.
- A redesigned Hotel Details section including hotel amenities, an interactive location map, and photos; rate and room descriptions highlighting key points means faster decision making for website visitors and increased conversion for hoteliers.
"The new features enhance the customer's online booking experience and offer new options to better fit the hotelier's needs," says Laurent Leca, FastBooking Products Deputy Director in charge of FastBooking Engine.
FastBooking Engine Lux Booking Page enhancements include:
- Improved Room Display with clear information breakdown and enhanced room feature view including images;
- New "Room Addition" feature brings consistency and enhances readability;
- Optimal Option Display including improved graphics and default option images;
- Redesigned Personal Data Form to fit with the full page design;
- New Total Price Breakdown positioning to improve page logic and optimize user flow.
The contemporary, clean design gives FastBooking Engine Lux a modern look and feel. The interface offers tremendous branding flexibility, a feature particularly attractive for luxury hotels for which the visual aspects of the Booking Front End must be in strict alignment with the hotel's image. Information is attractive, easy to understand and easy to navigate.
FastBooking Engine Lux provides the ultimate online booking tool leveraging a comprehensive and intuitive User Experience in order to maximising end user understanding, appropriation and conversion.
About D-EDGE
D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries. Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation. With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+partners, D-EDGE’s ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. For more information visit www.d-edge.com.
