Loyalty Programs for One-of-a-Kind Hotels | nytimes.com
It’s a decision many business travelers would rather not have to make: stick with the big, predictable hotel chain and accumulate rewards points, or stay at the offbeat independent hotel but give up any rewards. Now, independent hotels are finding a way around that decision by banding together to offer loyalty programs that reward repeat customers and attract new ones. Groups including Leading Hotels of the World, the Preferred Hotel Group and the Stash Hotel Rewards program are among the rising number of groups offering incentives to repeat customers who stay at their independent hotels.
