The “Paypal Mafia” of Hotel Marketing
Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
23 October 2025Soler & AssociatesCRM & Loyalty
The “Paypal Mafia” of Hotel Marketing
Opinion

Ditch discount blasts: Reward high-value hotel guests

Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for...

Niels Mekenkamp
Niels Mekenkamp
Director of Business Solutions, EMEA at Cendyn
Cendyn™
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Sales & Marketing
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Niels Mekenkamp
by Niels Mekenkamp
21 October 2025Cendyn™CRM & Loyalty
Cendyn™
Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection
Opinion

Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection

As Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division across the Middle East, Africa and Asia Pacific, Kerry Healy oversees some of the most diverse and fast-evolving hospitality markets in the world. In this exclusive intervi...

Henri Roelings
Henri Roelings
Founder, Hospitality Net
Hospitality Net
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CRM & Loyalty
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Innovation
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Guest Experience
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Henri Roelings
by Henri Roelings and Kerry Healy
20 October 2025Hospitality NetCRM & Loyalty
Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection
Supplier News

Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide

Bookboost, the industry-leading hospitality engagement platform, and HotelTechReport, the world’s foremost research and online community for hotel professionals, have teamed up to launch the Ultimate Buyer’s Guide to Hotel CRM & Email Marketing Soft...

Bookboost
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Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide14 October 2025BookboostCRM & Loyalty
Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide
Opinion

Introducing the Customer Confidence Score™ (CCS)

Recently, I wrote about a customer trust survey. The feedback was amazing, which compelled me to take this a step further. After more writing and additional research, I recognized the need for more attention to a metric that measures a customer’s tr...

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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Shep Hyken
by Shep Hyken
8 October 2025Shepard Presentations, LLC.CRM & Loyalty
Shepard Presentations, LLC.
Opinion

For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as ...

Robert Mandelbaum
Robert Mandelbaum
Director of Research Information Services at CBRE Hotels
CBRE Hotels
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CRM & Loyalty
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Real Estate & Investment
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Robert Mandelbaum
by Robert Mandelbaum, Christine Bang and Rachael Rothman
7 October 2025CBRE HotelsCRM & Loyalty
CBRE Hotels
Supplier News

CIC Hospitality partners with Bookboost to personalise guest communication and efficiency

Bookboost, the industry-leading hospitality engagement platform, is proud to announce a new partnership with CIC Hospitality, a forward-thinking hotel group known for its innovative approach to guest experience.

Bookboost
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CIC Hospitality partners with Bookboost to personalise guest communication and efficiency 7 October 2025BookboostCRM & Loyalty
CIC Hospitality partners with Bookboost to personalise guest communication and efficiency