How Hotels Use Celebrity Chefs to Attract Business Travelers | internationalmeetingsreview.com
Travelers are changing what they seek in hotel and airline loyalty programs, and many are dropping them altogether, according to two new surveys. And what attracts them to loyalty programs varies based on their age. Two-thirds (66 percent) of millennial high-frequency travelers rate "unique rewards" as an important factor when choosing a hotel loyalty program, compared with just 43 percent of their older counterparts, according to a new Deloitte study, "Winning the Race for Guest Loyalty."
