'You have to go big to get noticed' - Video of World's Largest High-Definition Display at New York Marriott Marquis

The New York Marriott Marquis has always been at the hub of excitement in Times Square, and now its Broadway façade has just become even brighter. On November 18, the world's largest and most technologically advanced digital LED screen was activated with an impressive generative art exhibition by digital artists Universal Everything, a world-class multidisciplinary studio collective focused on using technology to invent new forms of design and moving image. Vornado Realty Trust commissioned the extraordinary screen as part of its redevelopment of the signage and retail components of the hotel.