Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Opinion

Hotel Marketing Trends to Help Increase Revenue Throughout the Year

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We,...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Kara Freedman
by Kara Freedman
8 November 2024HiltonAdvertising
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Is Your Digital Marketing RFP Built to Find Winners or Waste Time?
Opinion

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to ...

Tristan Heaword
three&six
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Revenue Management
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Tristan Heaword
by Tristan Heaword
31 October 2024three&sixAdvertising
Is Your Digital Marketing RFP Built to Find Winners or Waste Time?
Press Release

Advertising to travelers who spend more and stay longer

Valuable travelers are those who spend more, stay longer, and are more likely to book premium options. Reaching these travelers is essential for driving quality bookings, but in today’s competitive travel market, identifying and reaching them can be...

Expedia Group Media Solutions
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Advertising to travelers who spend more and stay longer14 October 2024Expedia Group Media SolutionsAdvertising
Advertising to travelers who spend more and stay longer
Opinion

Connect with travelers on Black Friday, Cyber Monday, Travel Tuesday

Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity.

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Christine Walker Scarce
by Christine Walker Scarce
3 October 2024Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton
Alicia Hamilton
Senior Digital Marketer
three&six
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Alicia Hamilton
by Alicia Hamilton
27 September 2024three&sixAdvertising
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Press Release

Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry

Expedia Group is meeting travelers where they are: on social media. Today, Expedia announced 100+ new Travel Shops curated by social media creators, tastemakers and brands. Travel Shops are first-of-its-kind shoppable storefronts for creators to sha...

Expedia Group, Inc.
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Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry16 September 2024Expedia Group, Inc.Advertising
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Simone Puorto
by Simone Puorto
2 September 2024Travel SingularityAdvertising
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)