Vantage Hotels Launches Company-Wide Rewards Program
Vantage Rewards offers instant benefits at over 1,000 hotels
CLEVELAND – As the Vantage Hotels family continues to grow with over 1,000 locations worldwide, the company has launched Vantage RewardsSM, a free, instant rewards program that is accepted across all of Vantage's brands.
Vantage Rewards unifies all of Vantage's brands with a program that meets travelers' needs by combining meaningful value with instant rewards that add to the overall experience. The program further enhances the growth and positioning of the new Vantage Family of Brands marketing platform, allowing for:
- A universal message for all brands, providing a stronger value proposition for marketing messaging, including Vantage's book direct campaign
- The ability to expand marketing reach, generating more impressions through greater cost efficiencies
- A marketing message that appeals to a larger consumer base, which means more brand exposure and revenue potential
Vantage Rewards builds on the success of Americas and Canadas Best Value Inn's Value Club, which, for 15 years, delivered immediate benefits. The Value Club has been expanded into Vantage Rewards, as existing Value Club members have been automatically enrolled in Vantage Rewards and account numbers remain the same.
"Both the Value Club and Lexington Rewards (Lexington's points-based loyalty program, which will continue to be honored at Lexington hotels and inns) have been very effective in building loyalty and repeat stays for our hotels, but they were limited to specific Vantage brands. Now that Vantage has expanded to a full family of brands, from economy to upscale, we are excited to introduce an enhanced rewards program that will be honored at all Vantage Hotels," said Vantage Hotels Marketing Director Peter Frantz.
Vantage Rewards offers members immediate benefits at every Vantage hotel in North America, including Americas Best Value Inn®, Canadas Best Value Inn®, Value Inn Worldwide®, Signature Inn®, Country Hearth Inn & Suites®, America's Best Inn & Suites®, Lexington® Inns & Hotels, Jameson Inn® and 3 Palms Hotel & Resort®.
Members receive:
- A 15% discount off standard room rates at any Vantage hotel
- Free room upgrades
- Late check-out upon request
- Access to hundreds of discounts and special offers for dining, shopping and entertainment
People can sign up quickly and easily at VantageRewards.com or via the Vantage Hotels iPhone or Android app.
About Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry. With over 1,200 properties worldwide, Vantage is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage Hotels is among the top 10 hotel franchisors based on the number of hotels in its system. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or of the Jameson Inn, Country Hearth Inn & Suites, or Signature Inn brands, all Vantage Hotels members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives;the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., and in Canada, through Vantage Franchising (Canada) Inc., wholly-owned subsidiaries of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHotels.com.
