Hilton Honors Provides Exclusive Access to Once in a Lifetime Music Experiences

MCLEAN, Va. – Last night, during GRAMMY^® Week, Hilton (NYSE: HLT) launched "Music Happens Here," a first of its kind integrated music program that provides Hilton Honors members with unique concert experiences and unprecedented access to music and artist connections. The program builds on Hilton's exclusive partnerships with Live Nation and with The Recording Academy^®(the organization which bestows the GRAMMY^®), and introduces a new music and travel content creation partnership with Spotify.

Hilton Honors has once again upped the ante to give members more of what they want most. Through its "Music Happens Here" program, Hilton will continue to provide Hilton Honors members with access to top concerts, private meet-and-greets with chart-topping artists, one-on-one artist experiences, and private concerts at Hilton hotels and resorts and in iconic music landmarks.

The "Music Happens Here" original video series, presented by Hilton and produced by Live Nation is the first of its kind on Spotify and gives audiences an insider's guide to some of the most iconic places where music has been created, performed and celebrated. There will be corresponding curated playlists that will guide listeners on a walking tour of the featured cities and the places where music actually happened, is happening and will continue to happen. These playlists will be found exclusively on Spotify.

"Music has always happened in and around our hotels and resorts throughout the world. From The Beverly Hilton hosting the first GRAMMY Awards to John Lennon penning the lyrics to Imagine on Hilton New York Midtown stationery – Hilton will always be the world's stage for extraordinary experiences," said Mark Weinstein, Hilton's Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships. "Music Happens Here honors our legacy of celebrating travel through music and signifies our future at the center of music's greatest moments by creating exceptional new experiences for our Hilton Honors members. I'm thrilled Spotify has joined us and Live Nation on this journey to inspire our guests to travel the world and visit the places where music happens."

Today's announcement builds on last week's launch of an updated Hilton Honors program with a new logo and four industry-first loyalty benefits.

Hilton celebrated the launch of "Music Happens Here" with some of its most valuable Hilton Honors members and invited guests during an intimate Hilton GRAMMY Week dinner and private OneRepublic performance on the rooftop terrace of The Beverly Hilton.

In addition, Hilton, Live Nation and Spotify premiered Spotify's original video series' trailer at last night's event. Los Angeles is the first stop in the series, which will give viewers unique insight into the greatest music moments within the city – from folk rock to surf punk, and glam metal to rap – enveloping the culture of the places they'll love to explore.

"We are always looking for different ways to create new content experiences for our listeners," said Pat Shah, Head of Original Content Licensing. "Working with brands such as Hilton and partners like Live Nation allows us to tell great music stories that will resonate with our audience."

"We are thrilled to have co-created this breakthrough program with Hilton to bring truly unique music experiences to fans all over the world," said Darin Wolf, EVP Live Nation Media & Sponsorship. "Whether fans are seeking out new destinations to follow their favorite artist or adding a live music event to maximize their travel experience, Music Happens Here will help amplify those experiences and create memorable moments."

Some recent Hilton Honors experiences have included:

• Private concerts with Jason Derulo, Halsey, Elle King, Kip Moore and Gary Clark, Jr.
• Spa sessions with Kelsea Ballerini, Tinashe and Colbie Callet
• Backstage access with Andra Day, Barenaked Ladies, and Imagine Dragons
• Dance lessons with Derek and Julianne Hough and Maks & Val Chmerkovskiy
• Music lessons with Mick Fleetwood, Mike Posner, Christina Perri and Cody Simpson

To learn more about "Music Happens Here" and to see the trailer, visit www.auction.hiltonhonors.com/musichappenshere. The first episode of the original entertainment series will premiere on Spotify in early March. Hilton Honors members can use their Points to bid on the opportunity to attend any of the events available through Music Happens Here by visiting the Hilton Honors auction platform at HiltonHonors.com/auctions.

About Hilton Honors Hilton Honors is the award-winning guest-loyalty program for Hilton's 14 world-class brands comprising nearly 4,900 properties with more than 800,000 rooms in 104 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 60 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise or items at Amazon.com with Amazon Shop with Points, as well as make charitable contributions or gain access to unique events through the Hilton Honors auction platform (hiltonhonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Live Nation Live Nation Entertainment, Inc. (NYSE: LYV), or Live Nation, is the world's leading live entertainment and ticketing company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.investors.livenationentertainment.com

About Spotify Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world's music available instantly to everyone, wherever and whenever you are. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 60 markets globally with more than 100 million active users*, and over 40 million paying subscribers**.

Since its launch in Sweden in 2008, Spotify has driven more than US$5bn to rights holders. Spotify is the biggest and most successful music streaming service of its kind globally. www.spotify.com

Further Information

For more information, images, or to contact the team, please head over to our press page at http://press.spotify.com/

About The Recording Academy Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, "like" Recording Academy / GRAMMYs on Facebook, and join The Recording Academy's social communities on Google+, Instagram, Tumblr, and YouTube.

GRAMMY®, GRAMMY Awards ^®, GRAMMY Celebration ^® and the gramophone logo are registered trademarks of The Recording Academy^® and are used under license ^©2017 The Recording Academy

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Lauren Skrincosky
Hilton
+1 703 883 5824
Hilton