Sheraton to expand their reach by nearly 100 new hotels
Sheraton Hotels and Resorts are set to expand in the coming years by nearly 100 new hotels. One of Marriott's most important and recognised brands, Sheraton already operates over 400 hotels worldwide with a key count approaching 153,000, meaning that this upcoming spate of openings will substantially increase its portfolio. The brand plans to open 93 new hotels which will add an impressive 25,240 new guest suites and rooms to the brands collection.
Sheraton prides itself on offering a service of excellence to upscale business travelers and tourists, and can be found in everywhere from the world's most cosmopolitan cities to idyllic beachfronts. This proposed expansion will see their global influence swell, with projects intended to be situated across all of the industry's key markets. Investment by the company seems to be concentrated in the ever-growing Asia Pacific region, with Sheraton choosing to locate 64 hotels and resorts there, giving a total of 17,989 new guest rooms. Africa, Europe and North America average 8 projects each, all seemingly solid markets. The Middle East and Latin America will get 3 and 2 new openings respectively, creating more brand presence in these areas.
28 of these projected openings are set to happen this year alone, and TOPHOTELPROJECTS reports that the more than half of these 93 developments are currently under construction, which bodes well for the future openings of 23 hotels next year, 25 in 2019 and 15 from 2020 onwards. Sheraton's vision for the future of their brand will no doubt continue along the path that has been so successful for them, and nearly a quarter of the proposed hotels and resorts to open over the next few years are already in the planning and pre-planning stages.
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Lennart Kooy
associate partner TOPHOTELMEDIA
TOPHOTELPROJECTS
