Noah Brodsky, Wyndham Hotel Group senior vice president of worldwide loyalty and engagement, left, and Leo Liu, Wyndham Hotel Group president and managing director for Greater China, right, congratulate Samuel Xu on becoming Wyndham Rewards' 50 millionth member. Mr. Xu enrolled in the award-winning program while staying at the newly opened Wyndham Grand Xiamen. — Photo by Wyndham
Leo Liu, Wyndham Hotel Group president and managing director for Greater China, addresses media at a press conference following news that the company will bring its TRYP by Wyndham and Wingate by Wyndham brands to China later this year. — Photo by Wyndham
Noah Brodsky, Wyndham Hotel Group senior vice president of worldwide loyalty and engagement, addresses media at a press conference following the announcement that Wyndham Rewards, the company's award-winning loyalty program, has surpassed 50 million members. — Photo by Wyndham
Wyndham Hotel Group executives celebrate Wyndham Rewards surpassing 50 million members. Wyndham Rewards is the world's simplest, most generous hotel loyalty program. — Photo by Wyndham

SHANGHAI – Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty program of hotel giant Wyndham Hotel Group, today announced it has surpassed 50 million members worldwide, marking a major achievement for the re-imagined program and highlighting the aggressive expansion of its globally recognized brands.

The milestone member—enrolled earlier this week at the newly opened Wyndham Grand Xiamen—highlights the success of broader efforts by Wyndham, best known for its dominant portfolio of economy and midscale hotels, to cater to the everyday traveler and a growing global middle class. Wyndham is currently the largest U.S-based hotel company in China with more than 1,300 hotels and expects to hit more than 2,000 hotels in country by the end of 2019. Globally, the company offers more than 8,000 hotels across 77 countries under 18 brands.

"China remains a high-growth market for Wyndham and our success is a testament to the global power of our brands and the increasing influence of our class-leading loyalty program," said Leo Liu, president and managing director for Wyndham Hotel Group in China. "In a little over a decade, we've established ourselves as a key player in the country—opening on average more than five hotels weekly and enrolling nearly 1,000 new Wyndham Rewards members daily."

Re-shaping Loyalty for the MassesOriginally launched in 2004, Wyndham Rewards was completely re-imagined in the summer of 2015 and has since become recognized as the industry's leading hotel loyalty program. Built to be simple as well as generous, it's the first program of its kind to offer members a guaranteed 1,000 points with every qualified stay and a free night at any of more than 8,000 hotels for a flat rate of just 15,000 points per night.

Most recently, the program unveiled a multi-year integration across Wyndham Worldwide and its vacation rental and vacation ownership portfolios. Now members may redeem points at more than 17,000 vacation condos and homes worldwide and, by late 2018, will have the ability to earn and redeem points at the majority of Wyndham Worldwide's more than 120,000-property portfolio.

"Wyndham Rewards re-thinks what a hotel loyalty program can be and instead of gimmicky tricks, focuses on delivering meaningful and attainable rewards to our members, no matter where they are in the world or how frequently they're able to travel," said Noah Brodsky, senior vice president of Worldwide Loyalty and Engagement at Wyndham Hotel Group. "We're making travel accessible to all and as our largest market outside North America, our members and our hotels in China are helping lead the way."

Rapid Expansion: 2,000 Hotels by End of 2019With more hotels than any other company in the world, Wyndham continues strategically expanding its global footprint through focused development efforts, the introduction of new brands and the help of key in-market partners.

With an expectation of 2,000 hotels open in China by the end of 2019, the company plans to introduce two new brands to the market later this year, including its award-winning, midscale Wingate by Wyndham brand and its city-centric, lifestyle-based TRYP by Wyndham brand. Complementing brands like Super 8, Wyndham, Howard Johnson and Ramada—all of which already have a substantial presence in China—the two additions bring the company's total number of brands open or under development in the country to 11.

Added Liu, "With inbound travelers taking more than 138 million trips in 2016 alone, China continues to offer incredible opportunities, and with our broad portfolio of globally recognized brands, Wyndham is uniquely positioned to take advantage."

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

About Wyndham Rewards

Part of Wyndham Hotels & Resorts (NYSE: WH), the world's largest hotel franchising company, Wyndham Rewards is the #1 hotel rewards program as named by readers of USA TODAY. Members—approximately 120 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With more than 60,000 hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous. Join for free at WyndhamRewards.com.