Source: Wyndham
Super 8 Worldwide®

PARSIPPANY, N.J. -- Super 8, a part of Wyndham Hotel Group, just launched a multi-million-dollar ad campaign that takes a comical look at U.S. "road trip fails" while showcasing the brand's newly redesigned rooms. The campaign—called "See You on The Road" and created by independent agency TERRI & SANDY for television, radio, digital, and social—highlights more than $100 million in nationwide renovations, with updates ranging from new flat-screen TVs to local photography replacing guestroom artwork.

While road trips are often portrayed in media as adventures with scenic views and family bonding, Super 8 took a different approach in the new ad campaign. Inspired by the social media hashtag #RoadTripFails, the brand's four 15-second anchor ads show how families and friends traveling together often hit a few bumps along the way.

"It was born from the truth that some of the funniest and most memorable moments on the road are the blunders," says Terri Meyer, co-founder and CEO of TERRI & SANDY. "We wanted our consumers to know that 'We get it!' and that Super 8 is the perfect refuge for those seeking a haven from the highway."

The roadtrip hiccups in the ads include a toddler needing a bathroom break, a stare-down with a lone bison, a too-close encounter with a teen in need of a shower, and a roadtrip selfie gone wrong, all ending with the travelers finding relief and rest in a Super 8 room and the trademarked line—"At Least Tonight Can Be Super."

Lisa Checchio, vice president of Brand Marketing at Wyndham Hotel Group adds, "Super 8 is a trusted, tested companion for every traveler out there and this campaign serves as an authentic platform for not only showcasing our fully updated, redesigned rooms, but connecting with them in a way that is both humorous and relatable. We're tapping into emotional territory for travelers while simultaneously showing them we're not their grandfather's budget motel."

The spots debut today across major cable networks like TBS, HGTV, Food Network, and CMT, as well as digital platforms. Expansion across radio and social is anticipated in the coming weeks.

Super 8 now has more than 2,800 locations around the globe, more than any other economy lodging provider, and nearly 1,800 North American hotels.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

About Wyndham Rewards

Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards® is the world's most generous rewards program with more than 50,000 hotels, vacation club resorts and vacation rentals worldwide.

Designed for the everyday traveller, members earn a guaranteed 1,000 points with every qualified stay and may redeem points for a wide range of rewards, including free nights at any of the approximately 9,100 hotels or tens of thousands of vacation club resorts and vacation rentals globally through affiliation with Wyndham Destinations and others. Wyndham Rewards has over 103 million enrolled members globally. Join for free today at www.wyndhamrewards.com. You've earned this. ®