Interstate Hotels & Resorts Embraces Vegetarian & Vegan Trends With New Food And Beverage Promotion
ARLINGTON, Va. -- Interstate Hotels & Resorts – the leading global hotel management company – announces the launch of its Vegetarian & Vegan culinary promotion for its managed hotels. This on-trend, innovative promotion meets the needs of today's travelers for healthier eating through plant-based diets, incorporating high quality vegetarian and vegan lunch and dinner entrees in restaurants and banquets across its full-service hotels. Interstate created 27 new enticing vegetarian and vegan menu items for this promotion, which launched on January 1st.
As a result of the generational change driven by Millennials, the passion for vegetarian and vegan meals has progressed rapidly, with a 350% increase in the number of people consuming a plant-based diet within the last decade. More consumers today look to meat-alternative options for reasons supporting health and wellness, the environment, and animal welfare.
"We recognized a shift in the growing demand of consumers craving healthier options and it is our job to cater to the desires of our guests and meeting attendees," said Interstate's VP of Food & Beverage Operations, Bradley Moore. "There is a clear need to offer plant-based menu items and we are thrilled about the quality, variety and benefits our hotels will be able to provide to travelers seeking healthy alternatives while on the road."
In designing this promotion, Interstate's Food and Beverage Advisory Council joined Moore at the Culinary Vegetable Institute in Milan, Ohio, where they set out to uncover what new, high-quality offerings could be provided to better accommodate guests' needs and demands. Interstate's innovation in food and beverage operations, aligned with its deep knowledge of food trends and creative executive chefs has resulted in desirable, appetizing and captivating meat-free options to cater to this growing segment of consumers. Six of the featured recipes include: Corn Risotto, Eggplant Meatballs and Zucchini Noodles, Nashville Eggplant with Mac & Cheese and Wilted Kale, Pastrami Beets, Zucchini Squash Spaghetti with Spigarello Hazelnut Pesto, and Tuscan Avocado Toast.
Hotels will customize menus online and also will receive eye-catching collateral aiding in the promotion of these new additions, with photography provided by Tim Turner Studios in Chicago and creative copy executed by IMI Agency in Atlanta.
A global leader in third-party hotel management, Interstate Hotels & Resorts' depth of experience across all lodging segments and asset classes drives results in each of its managed hotels worldwide. For more information on Interstate Hotels & Resorts, visit www.InterstateHotels.com.
About Aimbridge Hospitality EMEA
Aimbridge EMEA is the International Division of leading US-based global hotel management company, Aimbridge Hospitality. The Aimbridge Hospitality global portfolio, inclusive of managed and pipeline properties, includes approximately 1,500 hotels in 20 countries. The EMEA portfolio, inclusive of pipeline, is made up of 100+ properties. Brands managed by Aimbridge EMEA include Novotel, Adagio, Courtyard, Hilton Garden Inn, Hyatt Place, Radisson, Residence Inn, Staybridge, Mercure, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express, Luxury Collection, Marriott, AC Hotels by Marriott, Hilton, Hampton by Hilton and ibis Hotels. Aimbridge EMEA's portfolio also comprises a number of independent hotels, restaurants and spa and health brands, including Marco Pierre White, Novelli at City Quays and Mamucium. For further information about Aimbridge EMEA visit www.aimbridgeEMEA.com.
Bonnie Olsen
The Zimmerman Agency
850.668.2222
Aimbridge EMEA
