Marriott Wants To Build Loyalty With Luxury Travelers By Providing Transformative Experiences
If research commissioned by Marriott International and some of its partners is correct, you probably approach travel like Marcel Proust who said, "My destination is no longer a place, rather a new way of seeing."
While confirming the trend that has been going strong for several years - affluent consumers are more likely to spend discretionary dollars on travel over hard luxury goods - executives from the company speaking at the International Luxury Travel Market in Cannes, France said in addition to lounging poolside, you want your vacations to be transformative. Enjoyment is no longer enough. You crave enrichment. You don't want to just discover the world. You want to discover yourself.
