Now Is the Time for Travel Brands to Test TikTok
Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson?
With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel again (sorry, not sorry) or, more productively, pushing a CSR-driven message during the Covid-19 enforced travel restrictions, perhaps this might be a good time, instead, to revaluate their current strategy and look ahead to what they could be doing when the travel industry recovers.
Travel marketing has become somewhat homogenized over the past few years, which is strange to me, given how much more adventurous people seem to be with their travel choices. Hotels, specifically, have been playing it safe for years with regards to their messaging, especially when it comes to social.
