Opinion

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leve...

Debbie Miller
Debbie Miller
Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.
Cayuga Hospitality Consultants
More in this category
Sales & Marketing
More in this category
Social Media
More in this category
Digital Marketing
More like this
Debbie Miller
by Debbie Miller
24 October 2024Cayuga Hospitality ConsultantsSocial Media
Cayuga Hospitality Consultants
Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors
Opinion

Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors

Cold calls? Dead. E-blasts? Hope prospects like SPAM. Traditional networking events? Losing their edge. It’s time for a reality check—old-school sales tactics for hospitality vendors are outdated and ineffective. If you’re looking to boost your bott...

Cory Falter
Cory Falter
Partner and Visionary at Lure Agency and consultant at Cayuga Hospitality Consultants
Lure Agency
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Cory Falter
by Cory Falter
17 October 2024Lure AgencySocial Media
Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Opinion

The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity

In the highly competitive landscape of the hospitality industry, well-planned and executed property photography is critical to a hotel’s success. While its most basic function is to show consumers what the hotel looks like, the power of photography ...

Wade Bryant
Wade Bryant
Wade Bryant Vice President of Sales & Marketing, Valor Hospitality Partners
Valor Hospitality
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Brand Marketing
More like this
Wade Bryant
by Wade Bryant
8 October 2024Valor HospitalitySocial Media
The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
Press Release

Appetite for Travel? Ramada Seeks Chief Eats Officer to Uncover World’s Greatest Cultural Delights

Imagine wandering through the markets of Türkiye, soaking in the serene landscapes of California and exploring the vibrant streets of Panama. Now, imagine experiencing all these destinations on a single, unforgettable, global journey, snapping incre...

Wyndham Hotels & Resorts
More from this brand
Ramada by Wyndham
More in this category
Social Media
More in this category
Brand Marketing
More like this
Appetite for Travel? Ramada Seeks Chief Eats Officer to Uncover World’s Greatest Cultural Delights 3 October 2024WyndhamSocial Media
Appetite for Travel? Ramada Seeks Chief Eats Officer to Uncover World’s Greatest Cultural Delights
How to Convince AI that You Are the Best Candidate for the Job
Opinion

How to Convince AI that You Are the Best Candidate for the Job

Last week, we discussed how more companies used AI to screen resumes and analyze job candidates’ performance in the initial interviews. We called for companies’ attention to the potential AI biases in hiring. This week, we will visit what job candid...

Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management, Cal Poly Pomona
CAL Poly Pomona
More in this category
Human Resources
More in this category
Information Technology
More in this category
Social Media
More in this category
Chatbots, Robotics & AI
More like this
Linchi Kwok
by Linchi Kwok
2 October 2024CAL Poly PomonaSocial Media
How to Convince AI that You Are the Best Candidate for the Job
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton
Alicia Hamilton
Senior Digital Marketer
three&six
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Advertising
More like this
Alicia Hamilton
by Alicia Hamilton
27 September 2024three&sixSocial Media
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Press Release

Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry

Expedia Group is meeting travelers where they are: on social media. Today, Expedia announced 100+ new Travel Shops curated by social media creators, tastemakers and brands. Travel Shops are first-of-its-kind shoppable storefronts for creators to sha...

Expedia Group, Inc.
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Advertising
More like this
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry16 September 2024Expedia Group, Inc.Social Media
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Supplier News

Lindsey Sagnella Appointed Vice President, Content at three&six.

Digital marketing agency three&six is excited to announce the appointment of Lindsey Sagnella as Vice President, Content. With over a decade of experience driving successful social media strategies for luxury and hospitality brands, Lindsey joins th...

three&six
More in this category
Search Marketing
More in this category
Email marketing
More in this category
Social Media
More in this category
Digital Marketing
More like this
Lindsey Sagnella Appointed Vice President, Content at three&six.13 September 2024three&sixSocial Media
Lindsey Sagnella Appointed Vice President, Content at three&six.
Developing a Social Media Plan for your Hotel
Opinion

Developing a Social Media Plan for your Hotel

In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources o...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
More in this category
Social Media
More like this
Stephanie Sparks Smith
by Stephanie Sparks Smith
2 September 2024Cogwheel MarketingSocial Media
Developing a Social Media Plan for your Hotel