Managing Social Media: Tools, Trends & Careers
Opinion

Managing Social Media: Tools, Trends & Careers

Kaplan and Haenlein (2010) noted that social media is collaborative, dynamic, and interactive online applications, platforms, and media, which allows the creation and exchange of user-generated content on social media platforms.

Robert O’Halloran
Robert O’Halloran
Professor Director, School of Hospitality Leadership at East Carolina University.
East Carolina University
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Robert O’Halloran
by Robert O’Halloran
23 December 2024East Carolina UniversitySocial Media
Managing Social Media: Tools, Trends & Careers
Opinion

Decoding LinkedIn: Job Search and Digital Recruitment Strategies

EHL’s Dr. Sébastien Fernandez (Associate Professor of Organizational Behavior) teaches courses on Human Behavior and Performance, Emotional Intelligence and People Analytics. Sébastien is interested in helping the hospitality industry harness psycho...

Beatrice Venturini
Beatrice Venturini
Hospitality Insights content editor at EHL Hospitality Business School
EHL
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Social Media
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Recruitment
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Beatrice Venturini
by Beatrice Venturini and Sébastien Fernandez
16 December 2024EHLSocial Media
EHL Hospitality Business School
Supplier News

Social Media Lost and Found Service Enhances Guest Experience

Lodging Interactive, a leading digital marketing and social media engagement solutions provider for the hospitality industry, has introduced a new Lost and Found service module within its Commingle Social Media Amplified service. The innovative feat...

Lodging Interactive
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Reputation Management
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Social Media
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Guest Experience
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Social Media Lost and Found Service Enhances Guest Experience12 December 2024Lodging InteractiveSocial Media
Social Media Lost and Found Service Enhances Guest Experience
Social Media Marketing Guide for Hotels
Opinion

Social Media Marketing Guide for Hotels

Ever wondered how some hotels manage to stay fully booked while others struggle to fill rooms? The secret might just lie in their social media game... You should know by know that social media isn’t just a trend—it’s become the heartbeat of modern m...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Sales & Marketing
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Digital Marketing
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Content Marketing
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Patrick Landman
by Patrick Landman
11 December 2024WIWTSocial Media
Social Media Marketing Guide for Hotels
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Digital Marketing
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Content Marketing
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceSocial Media
Unbounce
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Opinion

Hotel Marketing Trends to Help Increase Revenue Throughout the Year

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We,...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Conrad
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Environment & Sustainability
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Advertising
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Kara Freedman
by Kara Freedman
8 November 2024HiltonSocial Media
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Opinion

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leve...

Debbie Miller
Debbie Miller
Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.
Cayuga Hospitality Consultants
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Sales & Marketing
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Digital Marketing
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Debbie Miller
by Debbie Miller
24 October 2024Cayuga Hospitality ConsultantsSocial Media
Cayuga Hospitality Consultants
Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors
Opinion

Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors

Cold calls? Dead. E-blasts? Hope prospects like SPAM. Traditional networking events? Losing their edge. It’s time for a reality check—old-school sales tactics for hospitality vendors are outdated and ineffective. If you’re looking to boost your bott...

Cory Falter
Cory Falter
Partner and Visionary at Lure Agency and consultant at Cayuga Hospitality Consultants
Lure Agency
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Sales & Marketing
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Cory Falter
by Cory Falter
17 October 2024Lure AgencySocial Media
Stop Pitching, Start Connecting: Social Selling Secrets for Hotel Vendors