Brandchef, a new brand identity and consulting agency, launches in Amsterdam

Located in the heart of Amsterdam's bustling canals, Brandchef is proud to announce its opening. 'Over the years, Typhoon Hospitality - as a hospitality marketing agency - has received lots of requests for brand consultation, branding and design assignments and now it's time to carry out these assignments under Brandchef's own branding flag.' says Rachel Persoon, owner of Brandchef. 'With Brandchef and Typhoon, we can support companies in all stages of their life cycle'. The hospitality branding agency provides a wide range of services: market and demographic research, brand strategy, visual and verbal identity, naming, website design, copywriting and ongoing design support.

Distinctive brand story

Brandchef's creation arose out of years of client requests for brand consultation, design and copywriting within the Typhoon roster. With a constantly evolving industry and new concepts bringing competition on a daily basis, entrepreneurs understand the need for a fresh brand identity that speaks directly to target markets. With the onset of the COVID crisis, this need has become even more apparent. Leveraging over thirty-five years of combined experience, the international Brandchef team partners closely with a varied group of current and former clients including Nespresso, Baoase Luxury Resort, Hendricks Gin and a variety of restaurants.

Dorien Kuiken, General Manager of Typhoon Hospitality: "Brandchef's creation came about quite naturally. We noticed that clients could use our advice in the concept or development phase of their business. Market research, a well-thought-out corporate identity and tone of voice, a solid brand guide; hospitality entrepreneurs and brands increasingly see the value of this. Given that we have the knowledge in-house, it was a very logical next step", Kuiken explains. Day to day operations and brand/consultancy projects will be led by Shay Corbett. Corbett has led several branding and consulting projects with Typhoon and previously worked in concept development at Puccini Group in San Francisco.

From brand strategy to designBrandchef works with clients across Europe with a focus on hospitality, including hotel groups, restaurant groups, specialty food and beverage brands, property development groups and owners. Brandchef can enter during every life phase of a company; from brand development to implementing a brand and ongoing design support. In addition, Brandchef above all is a creative agency that loves to create beautiful things. The team offers a continuous stream of brand creation and design - from posters and digital invites to menus and social media content.

About Brandchef

Brandchef is a brand development agency specializing in the hospitality industry. Born out of a passion for meeting guest needs through the lens of top-notch hospitality, Brandchef enhances its clients' concepts at every level through branding, from unifying and guiding employees to building guest loyalty and enriching guest experiences.

Mirjana Babic
Senior PR Manager