Santa Cruz, CA - ROOMDEX, a pioneer in automated hotel upselling solutions, announces that Pacifica Hotels has activated ROOMDEX's Upgrade OptimizerTM software in four hotels, including, Marina Del Rey Hotel, (Venice, CA), Inn at the Pier (Pismo Beach, CA), Blue Sea Beach Hotel (San Diego, CA) and La Jolla Cove Hotel (La Jolla, CA).

Upgrade OptimizerTM is an automated hotel upsell tool that generates revenue directly to a hotel's bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay.

"The reasons for moving our hotels to ROOMDEX were twofold," said John Pedlow, Vice President of Revenue at Pacifica Hotels, "The first was the automation and streamlining of the upsell process all the way to the PMS. Other upsell software only ever got us half-way there. Once the offer request was made, somebody needed to actually go and make sure that is happened in the PMS. By contrast, ROOMDEX integrates all the way through the system. Our operations team doesn't have to worry about a thing."

"The second reason is the reach," John continued, "Other platforms only reach the guests who directly through our website. ROOMDEX offers go out to any guest in the system, regardless of whether they booked directly with us or booked through an OTA. We're excited to continue to roll out ROOMDEX to our other properties."

At Pacifica ROOMDEX enabled hotels have reported an average of $103 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most - even during low occupancy.

"We have been extremely pleased with the performance we are seeing at the Pacifica hotels so far," said Jos Schaap, CEO and Co-Founder of ROOMDEX, "Despite the occupancy challenges the pandemic has presented, the Pacifica team has shown that they can still drive ancillary revenue in tough market conditions."

About ROOMDEX, INC

ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest's hands.

ROOMDEX Upsell Automation uses hotel reservation, guest data and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering a unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability and attribute-based selling. Since founding in spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.

Website https://www.roomdex.io
Twitter: @ROOMDEX
Facebook: facebook.com/roomdexinc
LinkedIn: linkedin.com/company/roomdex
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Jos Schaap

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