ALL Limitless Challenges - Episode 1
A member of ALL loyalty programme challenges Marquinhos to play the bass guitar for a unique concert alongside L’Impératrice
Tailored to its members’ passions, the #LimitlessChallenges campaign by ALL - Accor Live Limitless, the main partner and official jersey sponsor of Paris Saint-Germain, has chosen a winner for this first challenge. A remarkable experience in an ibis hotel with Marquinhos and the music band L’Impératrice…
Earlier this year, ALL - Accor Live Limitless, Accor’s loyalty programme and booking platform, launched a campaign offering its members the chance to challenge Paris Saint-Germain players on the ‘pitch’ of their choice.
Through the #LimitlessChallenges initiative, the daily lifestyle companion ALL - Accor Live Limitless allows its members to enjoy exceptional experiences within its hotels. The first winner – a music fan – had the opportunity to challenge Marquinhos in the ibis Clamart Paris Velizy hotel. The challenge in question: teaching the captain of Paris Saint-Germain to play the bass guitar.
ALL organised this first music-related Limitless challenge at the brand-new ibis hotel in Clamart. An event perfectly suited to ibis MUSIC, a programme which aims to share this passion for music with all ibis guests, notably by organising regular concerts in all the brand's hotels. In a room specially transformed into a music studio, with drums, guitars and amps, the ALL - Accor Live Limitless member had the honour of teaching Marquinhos to play the bass guitar.
After some time bonding with the player, the pair discovered that ALL had another amazing surprise in store! Opening the door to the adjoining room, they discovered a real concert stage and the music band L’Impératrice, who invited them on stage for an unforgettable performance.
An experience in line with what ALL - Accor Live Limitless offers to its members on a daily basis within the various hotels of the Group, reflecting a new vision of hospitality that goes beyond accommodation.
ALL has other exceptional experiences in store for its members... see them in the next episode!
Event organised in accordance with public health regulations. Participants were tested beforehand for COVID-19.
About ALL – Accor Live Limitless
ALL - Accor Live Limitless is a daily lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Estelle Wimel
Communication Manager
Accor
