OTA Insight and PredictHQ Partner for Smarter Demand Forecasting as Hoteliers Prepare for Rebound
San Francisco and Denver - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced a new partnership with PredictHQ, the demand intelligence company. PredictHQ’s intelligent event data is used by many of the world’s leading hotel brands, and elements of it are now part of OTA Insight’s solutions.
The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.
The agreement brings together two influential service providers supporting the accommodation industry. The combination of PredictHQ’s intelligent event data with Market Insight, the industry’s first predictive market intelligence solution; Rate Insight, OTA Insight’s real-time rate shopper and Revenue Insight, OTA Insight’s business intelligence platform will enable all of these solutions to deliver more complete insights and recommendations informed by real world events, facilitating informed decision making for hoteliers.
OTA Insight’s solutions now have access to a deeper pool of event data that includes relevant concerts, conferences, community events, festivals, expos, performing arts and sports events; that have been sourced, verified and enriched by PredictHQ.
“As the world continues to recover and rebound from COVID-19, it's critical that hoteliers have access to high-quality event data,” said Kristof Elst, Chief Technology Officer at OTA Insight. “As demand continues to grow, it's vital that teams are able to act on surges in demand from events. The pandemic has also taught us that the accuracy of event data is now more important than ever due to the frequency of event cancellations, postponements and rescheduling. This pairing of two best-in-class business intelligence providers will enable short-staffed teams to quickly and more effectively act on demand upticks from events, and further drive their revenue.”
“Hotels were hit hard by the pandemic, but as vaccinations rise and restrictions ease, they are already experiencing major pent up demand across the USA,” PredictHQ chief operating officer Richard Bray said. “We are working closely with our accommodation customers and OTA Insight to enable hotel groups to price for incoming demand surges earlier in the booking curve. As the world starts returning to normal, millions of people will be travelling to see family, reconnect and take holidays.”
PredictHQ works by aggregating and verifying more than two billion data points to enrich nearly 25 million events across 30,000 cities worldwide into an API. The technology gives businesses an advantage on their competition by allowing them to better predict which future events will drive demand. By correlating their historical demand with events, PredictHQ enables companies to focus on the exact causes behind fluctuations in demand.
About PredictHQ
PredictHQ, the demand intelligence company, empowers global organizations to anticipate changes in demand for their products and services. PredictHQ’s demand intelligence API aggregates events from hundreds of sources and verifies, enriches, and ranks them by predicted impact so companies can proactively discover catalysts that will impact demand. With PredictHQ, businesses gain a leg up on the competition and remain confident in their ability to meet customers’ ever-changing needs. For additional information, please visit www.predicthq.com.
Media Contact: Clarity PR for PredictHQ, [email protected], 630-346-4936
About Lighthouse
Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways.
Trusted by over 65,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success.
Adam Swart
Global Head of Brand
