Hotel ICON Hong Kong - A test bed for hospitality innovation
If ever a hotel could lay claim to such a brave name - not to mention bold strapline - it would be one designed by Terence Conran, Rocco Yim, William Lim, Vivienne Tam, Barney Cheng and Patrick Blanc. It would also house one of the world's only integrated teaching facilities, with over 2,000 students, and it would be an unrivalled showcase for Hong Kong's culture. From the unequivocal brand statement – Unlike any other – to the sleek identity system and engaging guest items, Richard Hatter’s creative vision is very much in evidence at Hotel ICON. Starting from the ground upwards, Richard spent 24 months helping to strategise, design and build the ICON brand. Since its opening Hotel ICON has enjoyed considerable critical acclaim and business success.
A test bed for hospitality innovation
Hotel ICON has real personality and that goes from the design, the infrastructure, the services and most importantly, the staff. Myself and the team describe authenticity as "Providing an experience consistent with values of trust, honesty and empathy, creating inimitable and personalized service interactions”, and so if the future of hospitality truly does depend on authenticity, then Hotel ICON is a beacon for that future and it is the staff engagement that makes it so extraordinary and a leader in service with many OTA and user generated app platforms.
