Source: AxisRooms

Selling hotel meeting space for corporate events or conferences in your hotel premises can be a great tool to boost your revenues and attract professionals in the business world to experience the ambience of your property.

If you can deliver a great experience to your guests in the special events in hotels for meetings and conferences, you can:

  • Open gates for numerous future bookings from corporate professionals or people attending the conferences
  • Present your property as the ideal space for more conferences and corporate events

It can create two sources of income flows with minimal effort.

Don’t you want that for your hotel business?

Of course, you do, right?

But to get these events hosted at your premises, you need to go through tough competition from conference centres, exhibition sites, and universities.

You need to penetrate the decision-makers of the events and create a solid network to attract the events towards your hotel property.

How can you do that?

Are there specific ways you can follow?

Let’s find out.

5 Ways to Attract Corporate Events and Conferences Towards Your Hotel Premises

Engaging with incentives, meetings, events, and conferences is a solid opportunity to build a great rapport of your hotel with big business guns and conference organisers.

For example, if your hotel can host a conference where fortune 500 companies of India are invited, it will introduce your hotel property to all the companies present at the conference.

Let’s find out how you can host a conference of such stature.

Focus on Building Relationships and Diversity

Meetings and conferences can occasionally happen in your city. You need to build a strong relationship with the organiser and the planner to attract a stream of revenue and profits towards your hotel brand.

If you host a planner or organiser for a particular event, focus on delivering the best guest experience and hosting a fantastic event. Have a conversation with the organisers and planner and lock them in to book your hotel for their future events.

Doing great events consistently will drive great word-of-mouth marketing, and it can open endless doors for your hotel business. You can even host renowned event planners in the city and introduce your hotel brand as the ideal place to host their future business events and conferences.

Deliver a Long-Lasting Experience

If you can run a smooth show, people will likely host their future events at your hotel space. Apart from having a great relationship with the organisers, ensure that your in-house team has the skills and expertise to host business events and conferences.

A lot goes into becoming the ideal space for hosting professional events. It’s not only about the conference space. Planners will look out for catering, seating, ambience, hosting, and a lot more.

A planner will associate with your hotel brand if you can deliver a hassle-free experience and maintain professionalism throughout the hosting event. Respond to their requests and problems quickly and maximise the effort to deliver the best guest and hosting experience.

Integrate technology in your hotel system and remove all the communication gaps between different teams of your hotel staff.

Give a great booking experience to the planners with a dedicated booking engine from AxisRooms.

Flexible Operating Procedure

If you and your team can quickly turn around for events and host multiple events while maintaining your service quality, you can attract a significant number of orders.

Sometimes events and conferences need to be hosted within a short duration, and multiple conferences can be lined up simultaneously. Your team needs to be flexible with their operational procedure and should have the ability to match every event requirement.

If your hotel can achieve these targets, you can double your business revenue in no time. You need a flexible team that can deliver the best results when the situation demands.

Focus on Future Scalability

Use multiple event venue marketing strategies to deliver the best results and scale your hotel business to new heights.

Focus on scalability and improving daily to outshine your competitors and take your hotel chain towards global heights.

With the changed mindset, you’ll deliver the best results for the planners and the organisers. Learn how other renowned hotel brands successfully host conferences and business events.

With the increased meetings and conference events, it will become hard for you to manage your revenue flow and lock in profits from your hotel business.

Using a dedicated revenue management system from AxisRooms can help you solve the complexity and make your hotel brand future-ready. Once you scale your business to become one of the best hotels for conferences, you’ll be able to manage your revenue flow effectively and improve your overall business operations.

Improve Your Online Presence

Creating a solid online presence with an engaging website and digital marketing approach will help you become one of the best hotels for business meetings in your city. It will also make selling hotel meeting space easier for you.

Use conference room advertisement and multiple strategies and tactics to present your hotel space ideal for business events and conference meetings. With the surge in digital mobile usage and social media's influence on our day-to-day life, you can use the online power to attract planners and organisers to your hotel brand.

Hire a digital marketing agency or brand-building agency that can help you to create an omnichannel online presence that can attract your target audience and increase your hotel brand awareness in the corporate industry and event planning industries.

Don’t forget about the OTAs in your online marketing strategy. List your hotel on all the top-visited OTAs in the country and present your business event and conference hosting services to the viewers.

Keep in mind to use a dedicated channel manager like AxisRooms to manage all your online listing and other communication channels for a seamless booking process.

Now that we are done with the ways to attract corporate events and conferences towards your hotel premises, it’s time for you to take some action.

What’s Your Next Step?

Expand your hotel business horizons with the vision to host multiple conference and hotel events in your hotel property. Create separate luxury hotel conference rooms and small hotel conference rooms to host events of different scales and different industries.

You can scale up these strategies and fix the loopholes in your operations and management process by introducing the latest advanced technologies into your ecosystem.

You can take assistance from technology brands like AxisRooms to get tailored solutions to your major and minor hotel distribution, operations, pricing, and other problems.

With a dedicated channel manager, booking engine, property management system, revenue management system, and rate shopper, enhance your business operations and deliver the best business event and hosting conferencing experience.

Integrating all these listed tools and software into your hotel ecosystem will help you in selling hotel meeting space and in scaling your hotel business to new heights.

They provide 24*7 customer support service to handle all your request's hiccups. You can try out the demo version of all the listed dedicated hotel software to get a hands-on experience before you make a buying decision.

AxisRooms Editorial Desk

AxisRooms, a software suite provider for the hospitality industry, is committed to aiding your business growth, not just with our state-of-the-art products and services, but also with the latest updates from the travel and hospitality industry. Got something to say? Write to us at : [email protected]